US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
College Board
Evaluating Sources: How Credible Are They?
How can learners evaluate research sources for authority, accuracy, and credibility? By completing readings, discussions, and graphic organizers, scholars learn how to properly evaluate sources to find credible information. Additionally,...
Curated OER
Au Marche Sandaga a Dakar
A 3-day French lesson targeting food shopping vocabulary. It is designed for elementary French learners pretending to communicate with merchants in a small village outside of Dakar. The plan follows a class reading of the picture book,...
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Curated OER
Running a School Bakery
Students explore marketing concepts while producing food items to sell.
Curated OER
Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
Curated OER
Chill Tie -- Free Enterprise
Students use basic sewing skills to make a product and explore the free market process.
Curated OER
Advertising
Young scholars critically examine the purpose and methods of effective advertising. In this advertising lesson, students examine advertisements online and in magazine; they must determine target markets and purpose and reliability of the...
Curated OER
Marketing A New Product
Students design and draw a new product in a graphics program. Students research and create a report on how they plan to market their product. Students create a flyer, brochure or business card to be passed out at the New Product Fair.
Curated OER
Free Market Labor vs. Slave Labor
Young scholars summarize support for free market labor vs. slave labor in antebellum America. They explain how existing economic conditions influence support for free market labor vs. slave labor.
Curated OER
Breaking News English: Microsoft Targets Apple iTunes
In this English worksheet, students read "Microsoft Targets Apple iTunes," and then respond to 47 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.
Curated OER
Free Market Labor vs. Slave Labor Debating the "Mud-Sill" Theory
Students read the speeches of Abraham Lincoln and James Hammond. They discuss the speeches and answer questions about free labor vs. slave labor.
3C Skills Collaborative
Skill Twenty: Sell Successfully
"Selling is important in all professions because it involves synthesizing information and persuading people." Rather than using this as a lesson on how to sell a product, this resource might best be used as an inquiry into what goes into...
Curated OER
Empty Oceans
In groups of four, pupils brainstorm about seafood. They view the Monterey Bay Aquarium Seafood Watch website to examine the problems caused by the seafood industry. Learners are then brought back together to discuss what they...
Curated OER
What Difference Does A Name Make?
Students view the film The Persuaders that discuss the perspective and spin of language use for a variety of issues. They discuss the career of Frank Luntz, a man that runs focus groups to determine how to advantageously phrase issues in...
Curated OER
Advertising – Does it Affect Our Purchasing Descisions?
Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.
Achieve
Task: Storage Sheds
Bridge the gap between mathematics and Career Technical Education. Pupils research the cost associated with building storage sheds and analyze possible profit. They build scale models and determine if building and selling the sheds is a...
Open Oregon Educational Resources
Principles of Microeconomics: Scarcity and Social Provisioning
There’s no such thing as a free economics course, but here's a resource that is as close as you can get. Drawing on the expertise of a textbook, augmented by input from higher education economics instructors, a helpful eBook presents a...
Curated OER
FACS: Running a School Bakery (Mktg)
Students explore marketing concepts while producing food items to sell. They are divide into groups. Students create or revise the Research Survey to use during the week to either determine the product they they sell or which variety...
Curated OER
Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
Curated OER
Can China Kick the Habit?
Students watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...
Curated OER
Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco instructional activity, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create...
Curated OER
Made You Look
Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
Curated OER
The Who, What, and Y of Design
Students discover how large national chain stores create product lines that appeal to Generation-Y consumers. After learning in-depth about Target's new Dorm Room line, students create their own Generation-Y inspired product line.