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Market Research
Students examine the difference between primary and secondary market research. They discover the limitations on marketing strategies. They explain the importance of having more research done before marketing decisions are made.
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Market Research Methods in Travel and Tourism
Students examine the need for market research. For this tourism lesson, students use new vocabulary and research more about a tourism organization. They develop market research action to an organization.
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Jones Soda Project - Photography as a Vehicle (For Marketing)
Students create a marketing campaign using digital photographs. In this digital marketing lesson, students perform online research to determine the attitude that a soda company is attempting to portray with its marketing. They take...
Federal Reserve Bank
What Do Financial Market Indicators Tell Us?
Explain the four categories of financial indicators (commodity prices, stock indexes, interest rates, and yield spreads), and help your class members understand how changes in this data can affect decisions regarding consumer spending,...
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Imagining Apple Without Steve Jobs
Who was Steve Jobs and what has he contributed to American culture and technology? Kids ask themselves these questions as they read a New York Times article about Apple and Mr. Jobs. There are seven comprehension questions for learners...
National Research Center for Career and Technical Education
Break-Even Point
How do companies determine the prices of their products? Marketing maestros discover the concepts of cost and break-even point through discussion, independent practice, and a collaborative assessment. The career and technology-oriented...
California Department of Education
What’s the Market for My Labor?
A activity showcases how knowing about Labor Market Information (LMI) supports searching for future job opportunities. Following a review of the concept and other vocabulary terms, scholars research occupations and answer questions on a...
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Socialist and Market Economies in Tanzania
How did Tanzania transition from a socialist to a market economic system? This challenging group research project has scholars examining the change through these structural adjustment policies: trade liberalization, privatization, cost...
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Market Structure: Oligopolies
Learners investigate the structure of oligopolistic markets. The business market is explored in order to make a comparison to accepted theory found in textbooks. An overall picture of the market is then created within the student mind to...
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Creating & Marketing a Commercial
Students explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. They produce the remake of an old audio and visual commercial activity as a marketing activity.
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Using a spreadsheet and the Internet to learn about stock market performance
Students record the progress weekly of a business of their choice on the stock market, graph those results, research and report on current news and how it pertains to the companies recent performance.
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The Stock Market Game
Students explore the stock market. They choose a company and research the company's financial report. Students select 4-10 stocks and become an advocate for one stock. Using spreadsheet software, students compare stocks. They analyze...
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Stock Research
In this economics learning exercise, students conduct their own research in order to respond to the 12 short answer questions pertaining to the stock market.
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To Market to Market
Fourth graders research a product and participate in an integrated simulation of a free market economy where students will create, buy and sell a good or service. In completing this activity, 4th graders understand the concepts and...
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A FREE MARKET WITH THE HELP OF GOVERNMENT
Students engage in a study that explains how laws and government have policies that affect the economy to run more smoothly. The focus is upon the historical development of the free market and how the government was involved. Students...
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FACS:Marketing a Child Care Service (Mktg)
Students explore the concepts of marketing (product, promotion, price, place) through the process of promoting themselves as child care providers. They investigate the relationship and impact of marketing on the family and consumer.
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Create and Market Your Product
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
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Stock Market Investment
Students create a $100,000 stock portfolio by selecting stocks from a list of one hundred companies. They complete sell/buy orders, track their portfolio values through Yahoo Finance over an eight-week period, conduct Internet research...
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Finding and Authenticating Online Information on Global Development Issues
Learners discover how to find authoritative resources. In this research skills instructional activity, students examine strategies for using the Internet effectively to research global development issues.
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Entrepreneurship: Will it Work?
Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...
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Lesson 9 What are the Indices of Investing?
Students explore the benchmarks that measure the ups and downs of the stock market. They also set up a diversified portfolio and trade stock indices for the Global Stock Game (GSG).
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Farmers Dilemma
Students investigate the "futures" market and how it affects farmers by completing a prediction activity utilizing bags of M&Ms. While completing this activity, students practice basic mathematics skills and reinforce economic terms.
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Lesson 3 How Do You Read Stock Quotes Online ?
Students understand how to get and interpret stock price data online. They describe certain aspects of various corporations and know the meanings of important terms involving the stock market.
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Beans Activity
Students participate in an activity in which they analyze the amount of resources. They discuss and answer the questions given to them by their teacher. They work together to research different groups that have been successful in using...
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