Curated OER
Best Practices of Technology Integration
Learners study how a type of product is advertised. For this product advertisement lesson, students research a specific product and its advertisement. Learners create a market research survey based on their peers preferences. Students...
EngageNY
Analyzing the Power of Different Mediums: Little Rock Girl 1957
Scholars begin the instructional activity by watching a video of media history and discussing it in a Turn and Talk. They then look at the texts A Mighty Long Way and Little Rock Girl 1957 to make a connection to the role of the press in...
Curated OER
Hunt the Fact Monster: Hunt # 18
For this internet research worksheet, students search for facts via the Fact Monster website about Wilma Mankiller, Jute, Washington D.C. landmark, Steven Job and Stephen Wozniak, first commercial radio station, Typhoon, Kinds of...
Curated OER
Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
Curated OER
Tonight's Homework - Watch Cartoons
Second graders explore various forms of media and its influence on their daily lives. Through an exploration of newspaper, commercial advertisement and audio media, they discuss the way media is used and how it can influence decision...
Curated OER
Quartz DBQ
For this quartz worksheet, students read about the chemical composition of quartz and its commercial applications. Then students complete 7 short answer questions.
Curated OER
Teen Driving: Skills, Responsibilities and Reactions
As an introduction to the skills required for and responsibilities of driving, pre-teens and teens engage in a series of activities, chart their response times, and analyze how variables effect these reaction times. Class groups use the...
Curated OER
Gems in the Market Today
A gem of a lesson! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Got Character?
Students create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of marketing...
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
D-Day Normandy 1944
D-Day Normandy 1944
No study of World War II would be complete without an in-depth examination of the events of June 6, 1944. Pascal Vuong's D-Day Normandy:1944, is the perfect vehicle to convey the sheer magnitude of the events that have been called the...
Curated OER
Word Picture - Communicating Visually
Students examine how words and visual images are used to influence people. They choose a word to illustrate using both lettering and visual images. They present their work and it is critiqued by a peer review.
Curated OER
The Musical Mind
Learners go on a tour of how and why music styles have changed over the years, and discover where they can gather some insight about their favorite musical styles and artists. There are excellent websites imbedded in this instructional...
Curated OER
Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness instructional activity, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
Curated OER
Safe Driving
Young scholars explore the implications of teen driving. In this personal health lesson, students research and discuss impaired driving, seat belt usage, speeding, and distracted driving. Young scholars then create public awareness...
Clean Up Australia
Why are Batteries Harmful to the Environment?
Open this lesson plan by reading together about primary and secondary batteries (such as nickel-cadmium cells), problems they can cause in the environment, and how humans can minimize the damage. Afterward, little ones examine a...
Curated OER
Your Tax Dollars at Work
In order to understand how tax dollars are spent, young economists use given data and graph it on a circle graph. Circle graphs are highly visual and can help individuals describe data. A class discussion follows the initial activity.
Curated OER
News Coverage
Learners compare and contrast methods of media coverage. In this media awareness instructional activity, students keep track of news regarding a world or national issue for the period of 1 week. Learners collaborate to describe the type...
Curated OER
Providing a Helping Hand
Students examine the concept of philanthropy. In this service learning lesson plan, students create charts that display how corporate sponsorships benefit communities.
Curated OER
Advertising
Young scholars explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
Curated OER
The Media is the Lesson
Learners work as a member of a creative team and develop a media campaign for a client.
Curated OER
The Other Drug War
Students examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
National First Ladies' Library
History of Women in Sports
Learners examine online or hard copy timelines of athletics, discuss what they like and dislike about time tables they have reviewed, research in small groups history of basketball, baseball, gymnastics, or track and field, and create...