Curated OER
From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
Curated OER
Advertising Project
Students use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their products.
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
Der Lehrling: A Lesson Plan for Advanced German Students
Have your advanced learners concoct a new soft drink, create a product name, slogan and jingle, and present their creation to another class. While originally designed for a German classroom, this plan could easily be adapted to another...
Curated OER
FACS:If I Were a Designer (Mktg)
Students create their own design clothing company, incorporating the 4 Ps of marketing. They use imagination, art, and creative skills to develop each component of the packet. Students are explained the four Ps of Marketing (product,...
Curated OER
Behind the Ad: The Process of Producing a Political Commerical
Learners examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
Curated OER
Consumer Culture in the 1950s: New Shopping Centers and Advertising trends
Students examine the effect of suburbs on American cities. They identify the changes the cities had to face after people moved elsewhere. Using primary source ads, they compare them with contemporary ads and discuss what can be found out...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Curated OER
Fish food Comercials
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
Time Warp Trio
My Big Fat Greek Olympics
The Olympic Games are indeed a significant and far-reaching cultural component in our international community today, but from where do they originate? Where do our traditions stem from, and how do we choose the sports that constitute...
Texas Education Agency (TEA)
Analyzing the Sales Process
Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...
Curated OER
Reading Comprehension
Eleventh graders analyze an advertisement. In this advertisement analysis activity, 11th graders work in learning tiers to complete an analysis of the structure of the advertisement when compared to other text. Students complete a...
Curated OER
Shopping Bag Challenge
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
Curated OER
Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
Curated OER
Can You Sell Your Cereal?
Students evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words...
Curated OER
The Price is Right - Advertisements
Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.
Curated OER
Signs Signs - Everywhere Signs
Students examine advertising techniques. In this media literacy lesson, students collaborate to create PowerPoint presentations that feature multimedia formats to share advertising that is present in their community.
Curated OER
Car Adverts: Tell It Like It is
Students explore the strategies and bias that are sometimes used in advertising with a particular focus on automobile advertising. Working in groups, they read several car ads and discuss the bias, opinion and stereotyping in the ads as...
Curated OER
Represent Yourself
Students reflect on their strengths, to foster postive self-awareness and self-esteem. They discuss what the purpose of an adertisement is. What can an ad communicate? Students create an ad of themselves that reflects their own...
Curated OER
Introduction of Careers in Fine Arts and Communications
Ninth graders create advertising campaigns. In this communications activity, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising. Students then...
Curated OER
What Will I Do?
Eighth graders investigate future career choices by looking at classified ads in the newspaper. They consider their lifestyle choices when looking at career options. They prepare a written essay which details how they will prepare for...
Curated OER
Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Curated OER
Creating the Pamphlet
Learners create philanthropic brochures. In this philanthropy lesson, students make promotional pamphlets and offer theirs products to philanthropic organizations.
Curated OER
Changing the World: Social Entrepreneurs Part One
Students analyze the purpose of a social entrepreneur. In this entrepreneurship instructional activity, students create a "help wanted" advertisement and graphic organizer to provide information on how a social entrepreneur seeks...