Curated OER
The Branding of America (And Your State)
Students investigate about the origins of some major U.S. brands. They explore local products that stimulate the economy. Students create a map showing where those products originate. Students discover the products that their local area...
Media Smarts
Kids, Alcohol and Advertising - Understanding Brands
Learners explore the importance of branding for developing customer loyalty and recognition of products.
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Curated OER
Generic vs. Brand Name
Students compare and contrast generic and brand name products and the costs of producing each. They explore the "Bargain Basement" section of the ING website, participate in a soda taste test, and tally the results of the taste test on a...
Curated OER
Product Portfolio Analysis
Students apply their knowledge and understanding of the product life cycle and the Boston Matrix to a particular product. They explain the development process of products and to dispel the notion that products just appear.
Curated OER
Branding and Brand Names
To examine advertising and expressing opinions, learners create an original brand or product. They rank their favorite brands and discuss what they like or do not like about the brands, following a brand name investigation. This...
Curated OER
Create and Market Your Product
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
Curated OER
DTP: Redesigning a Product Package
Students design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with an...
Texas Education Agency (TEA)
Demonstrating Identification Techniques for Beef Cattle
Welcome to the ranch. First, pupils learn about the history of cattle branding with an informative PowerPoint and class discussion. Then, individuals develop a unique brand and practice branding their own paper cattle.
Curated OER
Name Brands
Students explore the possibility that a products name might bias a consumers decision to buy a particular product. The question remains to be answered, "Why do consumers buy what they buy and why that particular product?"
Curated OER
Making a Brand for Ourselves the "Cowboy" Way
Students define cowboys and learn about their roles on rangelands. For this rangeland lesson, students define cowboys and cowgirls and complete a KWL chart. Students read Cattle Kids and Til the Cows Come Home. Students visit the Diamond...
Curated OER
Maple Syrup Production
Students examine the steps of maple sugar production and the labor and effort involved from the tree to the final product. They participate in a taste test game, and if they have access to maple trees, make their own syrup and sugar.
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Media Smarts
Kids, Alcohol and Advertising - Interpreting Media Messages
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
Curated OER
Maple Syrup Production
Students make their own maple sugar and learn about how it is made on a grander scale. For this maple sugar lesson, students make their own maple sugar and learn about evaporation and what labor is put into making it.
Council for Economic Education
Sand Art Brownies
Which is better, Coke or Pepsi? Pupils analyze the concept of substitute goods as they investigate the choice to purchase alternate products for better prices. Fun and practical, the engaging shopping exercise helps savvy scholars get...
Curated OER
Brain Brands
Students explore the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They design their own experiments that test the power of certain brands on a sample population.
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Intel
Prototyping
I need something to test. The three sessions in this instructional activity have individuals build and test a prototype of their design. The first two sessions are devoted to prepping for the prototype by drawing up specifications and...
Curated OER
Apple Now World’s Most Valuable Brand
Students read an article about Apple overtaking Google as the most valuable brand in the world and complete several activities regarding the topic. For this ESL lesson, students explore brand names as they pertain to products people...
Curated OER
Hidden Messages: The Growth of Product Placement
Young scholars identify product placements they see in TV programs and movies. They build awareness of the pervasiveness of advertising in their culture. They develop critical skills necessary to think independently in a media saturated...
PBS
Stories of Painkiller Addiction: Learning About Opioids
Feeling high is not the only side effect of abusing prescription opioids. Middle and high schoolers learn more about specific painkillers, including Fentanyl, Oxycodone, and Clonazepam, as well as their common brand names and extensive...
Earth Day Network
Staying Green While Being Clean
Clean up the environment with a lesson that focuses on replacing hazardous cleaning supplies with green, environmentally-friendly products. Using a dirty patch of surface as a control area, kids clean other parts of various surfaces...