Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Practical Money Skills
Shopping Wisely
Work on making good shopping choices with a fun economics project. Kids analyze the differences between brand names and generic products, bigger and smaller units for purchase, and different places they can shop for different items.
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Scientific Detectives
Students examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its claims.
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Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Odyssey of the Mind
Odyssey of the Mind Curriculum Activity: Balance the Books
There is a difference between profit and revenue, and it's up to your class to find out why. They each research the public accounting documents for their favorite company or brand. Then they use their findings to discuss the differences...
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Advertisements
Students create their own business and product, and must also create a 30 second advertisement to promote their product.
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Inventions, Puppets, and Commercials
Fourth graders, in groups, invent a product to sell, create a commercial for it using a stick puppet they make.
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Vegetable Twister
Learners review vegetables and their nutrient values and production. In this vegetable production worksheet, students read information about the nutrients in vegetables and how they are grown. Learners participate in a game of Twister to...
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Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
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Supply Chain Management
Students identify the steps of production. For this supply chain lesson, students determine how businesses monitor production and trace the supply chain of products they own. Students also discuss ethical issues related to the supply chain.
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From the Store to the Shopper
Learners explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
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All Wrapped up and Nowhere to Go
Young scholars consider the impact of legislating exessive packaging. In this environmental issues lesson, students visit selected websites to discover information about packaging and UK laws to reduce it. Young scholars determine the...
Education World
Monster Mash
Learners brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
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Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
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Do You Know What You're Really Getting In Your Pet Food?
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
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Who Owns the World?
Students discover how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. Once students find the parent company of a product, they can buy shares of stock of the larger company
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Lesson 1 Who Owns the World?
Learners experience how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. They engage in a simulation of buying stocks.
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"He Shoots, He Scores": Alcohol Advertising and Sports
Students explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.
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Cost Effective Buying
Students evaluate energy-related purchases. In this consumer awareness lesson, students visit an appliance store and rank the products' cost effectiveness by using a mathematical formula.
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Investing: Reflect? Lesson 7
Students explore the concept of investing. In this investment instructional activity, students discuss the best way to invest money. Students then write essays, taking two seperate points of view.
Intel
Understanding the Design Process
Can you build a better mousetrap? Broken into two sessions, this plan introduces learners to the design process. The first session has pupils look at the world through a design perspective by redesigning everyday objects. In the second...
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Synecdoche vs. Metonymy: Definitions
Ask your class to lend their ears, and eyes, to a short video that defines and offers examples of synecdoche and metonymy. Whether it be brand names like Kleenex® and Band-aids® that have come to stand for all the products in a category,...
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Come Shine with Us: Floor Polish Testing and Industrial Science To Teach Critical Thinking
Students discover that science relates to everyday life and see testing procedures used in an industrial laboratory. Students compare various brands of household and industrial floor polishes for specific criteria.
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Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....