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Jingles Sell
Students explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...
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Obtaining The Job
Twelfth graders create resumes, letters of application, and thank you letters. They search for advertised jobs, interview an employer, participate in mock interviews, and attend a presentation by a local job agency representative.
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What Does Advertising Say About Smoking?
Students examine tobacco advertisements. In this smoking advertisements activity, students read old magazine or newspaper ads to determine their purpose and influence. Students also discuss how to make responsible health...
Teach Engineering
Model Heart Valves
Small groups use the knowledge learned about the heart to design and build a prototype of an artificial heart valve. The teams demonstrate the functionality of their valve. They are also responsible for creating a pamphlet that describes...
American Statistical Association
Chocolicious
To understand how biased data is misleading, learners analyze survey data and graphical representations. They use that information to design their own plans to collect information on consumer thoughts about Chocolicious cereal.
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Ad Targeting and Techniques
Students explore advertising techniques. For this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students also...
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Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media lesson plan, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students...
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Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Students analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
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Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Advertising – Does it Affect Our Purchasing Descisions?
Pupils consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Pupils also complete and evaluate and ad count actvitiy.
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Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
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A Smarter Consumer
Young scholars explore advertisements. In this consumer literacy lesson, students discuss advertisements to help them make better buying decisions.
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Media Literacy Unit - Part 4
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media instructional activity, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising...
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Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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Propaganda Techniques
Young scholars identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing...
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A Healthy Body Image
Fifth graders discuss what is meant by body image. In groups, they view a variety of magazine advertisements and identify how it encourages them to buy a specific product. To end the lesson, they group the people in the ads as either...
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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Hoodia Hoodoo
Students assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...
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Why Do I Want All This Stuff?
Students identify two factors that determine consumer demand as well as substitutes and complements for selected goods and services. After examining advertisements, they distinguish between fact and opinion and explore the factors that...
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Railroad Advertising: Let's Go for a Ride!
Young scholars examine advertising from early to mid twentieth century. In this advertising techniques lesson, students assess the different ways advertisers "sold" the concept of railroad travel. Young scholars examine a...
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The Media and You
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
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Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
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Group Advertising Project Using iMovie
Students, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.