Lesson Plan
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Critical Media Literacy: Commercial Advertising Lesson Plan
ReadWriteThink

Critical Media Literacy: Commercial Advertising

For Teachers 6th - 8th Standards
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
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Activity
Listen Up! PSA for Change Activity
Teaching Tolerance

Listen Up! PSA for Change

For Teachers 6th - 12th Standards
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
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Activity
Pbs: Don't Buy It Get Media Smart Activity
PBS

Pbs: Don't Buy It Get Media Smart

For Students 9th - 10th Standards
PBS provides resources to help teachers encourage media literacy. Access, evaluate, and analyze electronic and print media. Dissect pop culture and advertisements. Use the Get Media Smart Resources to uncover advertising tricks, make...
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Activity
Media Education Foundation: Deconstructing an Advertisement [Pdf] Activity
Other

Media Education Foundation: Deconstructing an Advertisement [Pdf]

For Students 9th - 10th Standards
Outline of the steps involved and the questions to ask in critically assessing a print advertisement.
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Activity
Center on Alcohol Marketing and Youth Activity
Other

Center on Alcohol Marketing and Youth

For Students 9th - 10th
The Center on Alcohol Marketing and Youth reports on the marketing practices of alcohol producers and on the dangers of underage drinking. Resources include an overview of alcohol marketing (also available in Spanish), examples of print...
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