Curated OER
Logo Design Basics: Your Name Here
Students become familiar with the fundamentals of graphic design to develop a logo. In this logo design lesson plan, students generate their own two logos using their own name and a personal hobby as inspiration. Students select their...
Curated OER
Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Curated OER
Analyzing Advertising Techniques
Young scholars study hyperbole and imagery in advertising. In this advertising techniques instructional activity, students identify hyperbole and imagery in print advertisements.
Curated OER
Media Collage
Students create "media Collages" out of labels from boxes, bottles, and cans, and other found objects in this Art instructional activity for all ages. Adaptations are included for younger and older students. Lesson also includes a...
Media Smarts
Looking at Newspapers: Introduction
A scavenger hunt introduces class groups to the different sections of newspapers and the different types of articles found in each section.
Newseum
Explore the Information Universe
Distinguishing among different types of content when conducting online searches can be a challenge. An informative resource helps researchers identify different types of content, from fact-based reports to ads, from propaganda to satire....
Curated OER
Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
Curated OER
Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
The Media
Students explore political advertising. They discuss what informed voters should know about upcoming elections and identify the four main types of ads and view a video to identify the types of ads. Evaluating the ads, they identify...
Curated OER
MEDIA COLLAGE
Students use old magazines to create a collage. They may focus on elements of design. They discuss their collage or they may write a brief essay.
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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Advertisements and Commercials
Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...
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Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
Encyclopedia Britannica
Campaign Photo Analysis
It's the art of the image! As part of a study of the 2020 Presidential race, groups analyze an image of a candidate, first from an objective point of view and then subjectively. They then prepare a presentation detailing what they...
Curated OER
Make a Mockery of Magazines
Students examine tabloids. In this journalism activity, students compare and contrast satirical magazines and then plan, write, and compile their own.
Curated OER
Presidential Election 2004: Analyzing the Attack Ads
Pupils view and text the text of presidential election advertisements in 2004. Using the ads, they analyze them and check the validity of the statements made. They answer discuss questions for each ad and share them with the class.
Curated OER
What Does Advertising Say About Smoking?
Students examine tobacco advertisements. In this smoking advertisements lesson, students read old magazine or newspaper ads to determine their purpose and influence. Students also discuss how to make responsible health decisions and...
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Self-Esteem, Advocacy, Media Literacy
Students recognize their strengths and personality traits. As a class, they discuss and brainstorm qualities a professional organization may look for in a company representative. They observe a commercial and determine the intended...
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Time is In
Analyze the influence of culture, media, technology, and other factors on health. High schoolers will identify and recognize propaganda techniques (glittering generalities, bandwagon, sex appeal, testimonial, transfer, etc.) and write a...
Curated OER
Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
Curated OER
Eating Under the Rainbow
Pupils investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Curated OER
That's a Fact
Third graders use various media (newspapers, magazines, brochures, catalogs, etc.) to distinguish fact from opinion