Curated OER
Targets
Students evaluate advertisements for alcohol products. They watch a video, answer discussion questions, and create a collage using magazine alcohol ads with rewritten captions.
Curated OER
Food Webs
Students produce a newspaper covering topics related to food webs. They use print and electronic sources to gather information about specific animals. They share their information with the class.
Curated OER
Transcontinental Railroad Web Quest
Students examine aspects of the Transcontinental Railroad. For this Westward Expansion lesson, students conduct a web-quest in order to gather information about the Transcontinental Railroad. Students will use their information to...
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Critical Viewer Activity
Young scholars practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Young scholars discover how advertisers use re-imaging to manipulate photographs and discuss how they can...
Curated OER
RESPECT -- A Basic Skill
Seventh graders are shown a variety of advertisements and commercials and note the product being sold. As a class, they compare and contrast their answer to the actual product. To end the lesson plan, they discuss whether or not they...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
Scholastic
Think it Through
What does the media tell the teenagers about using marijuana? Help class members decipher what they are being told about drug use with a lesson plan on editorial cartoons, subliminal messages, and critical thinking skills.
University of Virginia
Illustrating Uncle Tom's Cabin
Historical illustrations reveal more than what they are meant to portray. After reading Harriet Beecher Stowe's Uncle Tom's Cabin, high schoolers view a series of illustrations, movie posters, photographs, and book covers that exemplify...
Curated OER
Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising instructional activity, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives...
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World War II: Causes and Consequences
Tenth graders examine Hitler's occupation of Europe and the Allies' efforts to fight it. In this World War II lesson, 10th graders examine how World War II changed American society, especially for women. Students analyze a print ad...
Curated OER
Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Pupils analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
Curated OER
How Do You Choose Snacks and Other Foods?
Students discuss peer pressure pertaining to healthy eating decisions. In this personal health lesson, students identify reasons why they make poor eating decisions and how to ignore food temptations. Students complete the "Rate That...
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Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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Personal Ads
Students study advertisements from the 'H.I.V Stops with Me' Web site and develop similar theme-based advertisements geared specifically toward an H.I.V.-positive teenage audience.
Curated OER
Does the Decimal Point Really Make a Difference?
Fourth graders study the decimal dilemma and discover major math mistakes in the real world with cheeseburgers advertised for .99 cents each or colas for .89 cents each.
Council for Economic Education
Did You Get the Message?
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
Curated OER
Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
Curated OER
Hershey and Advertising
Students examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
Curated OER
Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
Curated OER
Selling Spelling
Students participate in activities to practice their spelling words. They create advertisements to accompany their spelling words. They present their ads to the class and take a practice test. Their goal is to have everyone with a...
Curated OER
Creating Student Advertising
Students explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
Curated OER
Advertising Slogans
In this vocabulary activity, students match famous advertising slogans with their advertisers. There are 33 questions with an answer key.