+
Lesson Plan
Curated OER

Targets

For Teachers 6th - 12th
Students evaluate advertisements for alcohol products. They watch a video, answer discussion questions, and create a collage using magazine alcohol ads with rewritten captions.
+
Lesson Plan
Curated OER

Food Webs

For Teachers 2nd - 4th
Students produce a newspaper covering topics related to food webs. They use print and electronic sources to gather information about specific animals. They share their information with the class.
+
Lesson Plan
Curated OER

Transcontinental Railroad Web Quest

For Teachers 6th - 8th
Students examine aspects of the Transcontinental Railroad. For this Westward Expansion lesson, students conduct a web-quest in order to gather information about the Transcontinental Railroad. Students will use their information to...
+
Lesson Plan
Curated OER

Critical Viewer Activity

For Teachers 6th - 12th
Young scholars practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Young scholars discover how advertisers use re-imaging to manipulate photographs and discuss how they can...
+
Lesson Plan
Curated OER

RESPECT -- A Basic Skill

For Teachers 7th
Seventh graders are shown a variety of advertisements and commercials and note the product being sold. As a class, they compare and contrast their answer to the actual product. To end the lesson plan, they discuss whether or not they...
+
Lesson Plan
Media Smarts

Advertising All Around Us

For Teachers 5th - 6th Standards
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
+
Lesson Plan
1
1
Classroom Law Project

Should we believe everything we read? Becoming a discerning consumer of media

For Teachers 7th - 12th
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
+
Lesson Plan
Scholastic

Think it Through

For Teachers 7th - 12th Standards
What does the media tell the teenagers about using marijuana? Help class members decipher what they are being told about drug use with a lesson plan on editorial cartoons, subliminal messages, and critical thinking skills.
+
Handout
University of Virginia

Illustrating Uncle Tom's Cabin

For Students 9th - 12th Standards
Historical illustrations reveal more than what they are meant to portray. After reading Harriet Beecher Stowe's Uncle Tom's Cabin, high schoolers view a series of illustrations, movie posters, photographs, and book covers that exemplify...
+
Lesson Plan
Curated OER

Bias, Prejudice and Propaganda

For Teachers 12th
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
+
Lesson Plan
Curated OER

The Influence of Advertising

For Teachers 11th - Higher Ed
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising instructional activity, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives...
+
Lesson Plan
Curated OER

World War II: Causes and Consequences

For Teachers 10th
Tenth graders examine Hitler's occupation of Europe and the Allies' efforts to fight it.  In this World War II lesson, 10th graders examine how World War II changed American society, especially for women.  Students analyze a print ad...
+
Lesson Plan
Curated OER

Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again

For Teachers 7th - 12th
Pupils analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
+
Lesson Plan
Curated OER

How Do You Choose Snacks and Other Foods?

For Teachers 1st - 5th
Students discuss peer pressure pertaining to healthy eating decisions.  In this personal health lesson, students identify reasons why they make poor eating decisions and how to ignore food temptations.  Students complete the "Rate That...
+
Lesson Plan
Curated OER

Target Audience

For Teachers 9th - 12th
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
+
Lesson Plan
Curated OER

Personal Ads

For Teachers 6th - 12th
Students study advertisements from the 'H.I.V Stops with Me' Web site and develop similar theme-based advertisements geared specifically toward an H.I.V.-positive teenage audience.
+
Lesson Plan
Curated OER

Does the Decimal Point Really Make a Difference?

For Teachers 4th
Fourth graders study the decimal dilemma and discover major math mistakes in the real world with cheeseburgers advertised for .99 cents each or colas for .89 cents each.
+
Lesson Plan
Council for Economic Education

Did You Get the Message?

For Teachers 3rd - 8th
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
+
Lesson Plan
Curated OER

Kids Are Consumers Too

For Teachers 4th - 8th
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
+
Lesson Plan
Curated OER

Hershey and Advertising

For Teachers 11th - 12th
Students examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
+
Lesson Plan
Curated OER

Ad Awareness from Admongo.gov

For Teachers 4th - 7th
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
+
Lesson Plan
Curated OER

Selling Spelling

For Teachers 3rd - 5th
Students participate in activities to practice their spelling words. They create advertisements to accompany their spelling words. They present their ads to the class and take a practice test. Their goal is to have everyone with a...
+
Lesson Plan
Curated OER

Creating Student Advertising

For Teachers 9th - 12th
Students explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
+
Worksheet
Curated OER

Advertising Slogans

For Students 11th - 12th
In this vocabulary activity, students match famous advertising slogans with their advertisers. There are 33 questions with an answer key.