ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Fluence Learning
Writing an Argument: Innovation in America
Are American young people prepared to become tomorrow's leaders in technological innovation, or does an obsession with being cool sidetrack essential skills? That is the question freshmen and sophomores must address in a performance task...
Curated OER
Creating a Persuasive Travel Brochure
Students create a county and develop an illustrated travel brochure to persuade elementary students to visit their county. In this persuasive writing lesson plan, students use descriptive language effectively in a travel brochure. ...
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Curated OER
Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
Alabama Learning Exchange
The Big Bang Theory: An Evidence-Based Argument
What evidence supports the big bang theory? Individuals analyze scholarly resources about the the theory and develop arguments backed by evidence. They brainstorm, share ideas, watch a video, and read articles to complete a graphic...
Curated OER
An Overview of the THEA Writing Test
Prepare your class for the Texas Higher Education Assessment (THEA) or any other upcoming writing test (such as the SAT) with this presentation. Complete with instructions on the composition and rubric of the test, as well as sample...
Curated OER
Writing Process-- Revision and Editing
As guided practice, class members work together to revise a model persuasive paragraph. Then they practice independently with their own writing. The included rubric looks at prewriting, drafting, revising, editing, nonfiction text...
Curated OER
Invent a Holiday
Who wouldn't want to create their own holiday? Use the 12 elements of a holiday to have learners of all ages create their own holiday. These days, it seems like we make any excuse for a holiday! Consider having some fun with your kids...
Curated OER
Persuasive Advertisement For A Novel
Sixth graders engage in a project to persuade classmates to read a certain novel. They create a poster using persuasive advertising language. Media can be included in the form of pictures and other graphics to make the visual...
Fluence Learning
Writing an Argument: Free Speech
How do you assess whether pupils have mastered certain concepts and skills? Designing a performance task that asks learners to demonstrate their skills and providing writers with a rubric that identifies these skills and provides...
Curated OER
Of Mice and Men: Persuasive Paper
Students write a four paragraph persuasive paper on Of Mice and Men. In this Of Mice and Men lesson, students take a position on whether or not George should have killed Lennie. Students are given a paragraph-by-paragraph guide to assist...
Curated OER
Hands on Essays
Third graders relate the concept of individuality of geometric shapes to the individuality of topic sentences. They write and revise a persuasive argument essay using an established rubric.
Curated OER
Persuasive Presentation - Pigeons and Gardens
Students identify the components of effective persuasive presentations and write a rubric. In this persuasion lesson, students score video segments based on the rubric that they construct.
Curated OER
Assessment Rubric
Middle schoolers complete their activities related to writing persuasive essays. As a class, they review the components and structure of a rubric. They use this information to write their final essay on educational opportunities at...
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Curated OER
Creative Inventions
Ninth graders develop ideas for an invention and write a persuasive essay explaining why their invention is best. In this invention essay instructional activity, 9th graders review persuasive essay writing. Students create a graphic web...
Curated OER
School Day
Young scholars participate in a lesson that involves writing a persuasive essay. They use the prompt of "extending the school day". The paper should contain correct elements of sentence structure with clear purpose that is supported with...
Curated OER
Writing Persuasive Letters
Young scholars write persuasive business letters to candy companies suggesting ways to change their products to make them more enjoyable and increase sales. Prior to writing their letters, they conduct Internet research about the...
Curated OER
Design a New Dollar Coin
Students create a design for a new coin after researching people who have impacted history. Students must write a persuasive essay about why this person should be memorialized on the dollar coin and present their person to the class.
Library of Congress
Thomas Jefferson's Library: Making the Case for a National Library
The United States Library of Congress, the largest library in the world. But such was not always the case. The library was destroyed during the War of 1812. In a persuasive letter to Samuel H. Smith, Thomas Jefferson offered to sell his...
Chicago Botanic Garden
Causes and Effects of Climate Change
It's time for your class to literally show what they know! Pupils illustrate what they learned about the causes and effects of climate change by filling out a graphic organizer to complete the 5-part series of lessons. They discuss them...
Channel Islands Film
Santa Cruz Island - Writing for Information
After re-viewing a documentary segment on the restoration of Santa Cruz Island,, individuals craft an essay in which they compare the views of the various stake holders featured in the video and identify the point of view they find the...
PBS
Master of the Airwaves: How FDR Used Radio to Ease the Public’s Fears
The political and economic climate during the 1930's was uncertain and tumultuous. But Americans' minds and hearts were eased with the reassuring words of their president, Franklin D. Roosevelt, and addresses over the radio. High...