Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Ohio Literacy Resource Center
Arguing with Aristotle Ethos, Pathos, Logos
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
Curated OER
Comparison and Contrast: Neat People vs. Sloppy People and Batting Clean-up and Striking Out
After your class reads Neat People vs. Sloppy People and Batting Clean-up and Striking Out, provide them with this resource. Use it as a quiz or a homework assignment to assess your class's understanding of the author's purpose, the...
Shmoop
ELA.CCSS.ELA-Literacy.SL.11-12.1
You want your class to meet all of the Common Core standards, and here is one way to tackle the first speaking and listening standard. Given a theme to focus on from "How Much Land Does a Man Need?" by Leo Tolstoy, small groups come up...
Curated OER
Advertising Gimmicks - Critical Thinking Required
Students identify reasons why advertising works, evaluate reasons for its success, and write commercials.