Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson plan itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the...
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
Curated OER
Pictures and Slogans Persuade an Audience!
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
Curated OER
Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Curated OER
Tell Us All: Tools for Integrating Math and Engineering
What a scam! Middle and high schoolers pose as journalists exposing consumer fraud. In this activity, they write an article for a magazine using data collected during previous investigations (prior lessons) to defend their findings that...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education instructional activity, students select magazine or newspaper advertisements that use symbols, pictures, and...
Curated OER
Author's Purpose
A simple activity for young readers, this introduces the idea of author purpose. Learners analyze various types of texts (newspaper articles, magazines, books, advertisements, etc.) and determine if the author's purpose for writing was...
Curated OER
Reading-Author's Purpose
Students review what author's purpose is by understanding that authors either persuade, inform, describe, or entertain with their story. In this language arts lesson, students bring in junk mail and in small groups discuss what the each...
Curated OER
Using Pictures and Slogans to Persuade an Audience!
Pupils discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the...
Curated OER
Persuasive/Argumentative Essay vs. Opinion writing
Reinforce persuasive and argumentative writing skills with this instructional activity, which utilizes SchoolNet News Network's website/SNN Monthly magazine. Young writers review journalism writing styles that help them explain that...
Curated OER
Images As Persuasion
Students examine how images can persuade or influence an audience. They discover how the message an image sends depends on the perspective of the audience.
Curated OER
Introducing Jane Eyre
"How can a magazine reflect a particular time and culture?" Using this prompt, your class explores the Victorian Era as it relates to Charlotte Bronte's Jane Eyre. They can also play the "Victorian Women's Rights" game for the year 1840...
Curated OER
Picture America's Sweetheart
Young scholars examine Seventeen Magazine's America's Sweetheart contest and one of their finalists by reading about Sunia Arif and what made Seventeen choose her. Students then write a 300-word essay about what would make them or...
Curated OER
Using Details from Text to Identify Author's Purpose
Explore writing techniques by analyzing newspapers and magazines with middle schoolers. They will collaborate in small groups to read local news stories and identify the main ideas and author's intent. They also utilize an information...
Curated OER
That Is Not My Opinion!
Being an informed citizen requires distinguishing fact from opinion and understanding persuasion methods. Secondary learners evaluate newspaper editorials. They read opinion pieces, identify the writer's purpose and position on an issue,...
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique type of...
Curated OER
Persuasive Essays
Follow this outline to write persuasive essays with your 11th grade college prep classes. Using the internet, they research a topic, citing their sources correctly. They work with a partner to peer edit their rough drafts, checking for...
Alabama Learning Exchange
Emotional Appeals in Persuasive Writing
Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...
Curated OER
Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
Curated OER
Are You For Real?
Students try to find newspaper and magazine articles that are informative or persuasive. They practice determining the differences between the two types of articles. They identify the devices authors use to persuade the audience.