ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Curated OER
Values and Images Reflected in TV Commercials
Learners view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
Curated OER
Are You For Real?
Young scholars try to find newspaper and magazine articles that are informative or persuasive. They practice determining the differences between the two types of articles. They identify the devices authors use to persuade the audience.
Curated OER
New Gun Control Politics: A Whimper, Not a Bang
Using an article from The New York Times, students answer discussion questions about gun control. They are divided into four groups to research different standpoints on gun control, including the Executive Office, Congress, Gun...
Curated OER
Reading-Author's Purpose
Students review what author's purpose is by understanding that authors either persuade, inform, describe, or entertain with their story. In this language arts lesson, students bring in junk mail and in small groups discuss what the each...
Curated OER
Messages in Art Work
Observe images and discuss what messages they convey. For this critical thinking lesson plan, students determine whether works of art are trying to persuade their audience. They also consider the media and how they communicate messages...
Curated OER
Using Pictures and Slogans to Persuade an Audience!
Students discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the...
Curated OER
Persuasive/Argumentative Essay vs. Opinion writing
Reinforce persuasive and argumentative writing skills with this lesson, which utilizes SchoolNet News Network's website/SNN Monthly magazine. Young writers review journalism writing styles that help them explain that writing a persuasive...
Curated OER
Persuaded or Informed?
Give each learner a newspaper for this lesson! As a group, read select editorials and discuss them with your class. Are these articles informational or persuasive? Cut out select editorials and have learners identify the purpose of each...
Curated OER
Introducing Jane Eyre
"How can a magazine reflect a particular time and culture?" Using this prompt, your class explores the Victorian Era as it relates to Charlotte Bronte's Jane Eyre. They can also play the "Victorian Women's Rights" game for the year 1840...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
Picture America's Sweetheart
High schoolers examine Seventeen Magazine's America's Sweetheart contest and one of their finalists by reading about Sunia Arif and what made Seventeen choose her. Students then write a 300-word essay about what would make them or...
Curated OER
Images As Persuasion
Young scholars examine how images can persuade or influence an audience. They discover how the message an image sends depends on the perspective of the audience.
Baylor College
Post-Assessment: Global Atmospheric Change
Find out how much your earth scientists learned about the atmosphere in the unit on global atmospheric change with this assessment. After writing a letter to persuade others to make changes to protect our atmosphere, pupils take the same...
Curated OER
That Is Not My Opinion!
Being an informed citizen requires distinguishing fact from opinion and understanding persuasion methods. Secondary learners evaluate newspaper editorials. They read opinion pieces, identify the writer's purpose and position on an issue,...
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Curated OER
Argumentative/Persuasive Writing
Intended for an intermediate/advance ELD course, this resource can support anyone learning the techniques and discernment needed for effective persuasive/argumentative writing. Beginning with the issue of curfews for a quick class...
Curated OER
Sounds of the Season
During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...
Curated OER
Let Us Do Your Selling
Sixth graders analyze several types of propaganda techniques and create a book cover using the techniques. In this propaganda techniques lesson, 6th graders analyze the propaganda techniques used in various ads. Students analyze the...
Curated OER
Argument
Students write and discuss opposing points of view. In this argument lesson plan, students learn to understand what an argument is and they get to argue one side of a disagreement. An alternative written assignment is provided. A...
Curated OER
Convince Me!
Middle schoolers analyze advertisements meant to persuade a reader to purchase a certain product or service to find out what stands out about the ad or what it is about the ad that persuade readers. They complete an analysis chart, and...
Alabama Learning Exchange
Emotional Appeals in Persuasive Writing
Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...
Curated OER
Magazine Ads and You, the Teenager
Students become aware of persuasion tactics as seen in magazine advertising as they analyze ads. They invent a product and design a magazine ad using 3 advertising techniques.
Curated OER
Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.