Education Bureau of Hong Kong
Traditional Marketing and E-Marketing Strategies
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning.
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Markets in Action
Have your class apply concepts from lectures and use from simple examples to discuss more complex problems that have been reported in the news. This is a lecture driven lesson with a lot of interesting information.
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Pricing Your Craft Worksheet
This cross-curricular activity could be used to teach economics, business, practical math, and more. Learners pretend they are craftspeople and choose a craft to market. Using a graphic organizer and provided models, class members...
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Market Research
Students examine the difference between primary and secondary market research. They discover the limitations on marketing strategies. They explain the importance of having more research done before marketing decisions are made.
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The Labour Market: Flexibility
Pupils look at the issues surrounding labour market flexibility. They will produce a short summary outlining the relevance of the factor to the operation of the labour market.
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Market Structure: Oligopolies
Students investigate the structure of oligopolistic markets. The business market is explored in order to make a comparison to accepted theory found in textbooks. An overall picture of the market is then created within the student mind to...
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We're On Display
Learners create store displays to create an understanding of the importance of marketing in the world of business. The project is intended to be ongoing with the advertising scheme to be changed frequently.
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Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
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Market Day Adventure
Second graders participate in the Market Day project. They produce goods, market goods, and earn money to buy goods.
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Identifying potential target markets
Students analyze data. In this secondary mathematics lesson, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services. Students identify and compare...
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African Markets: Out in the Open
Students identify advantages and disadvantages of African open air markets. They discuss the types of items sold there and why the markets are outdoors. They observe a bartering session between the teacher and another adult. Finally,...
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Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
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Price Controls: Prescribed Drugs in North America
Students examine the nature of price controls, the impact of maximum prices below the equilibrium level on a market, the effect it can have on other markets, the requirements for effective price discrimination in a market, and the price...
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The Marketing Mix in Travel and Tourism 1
Students complete this first lesson plan in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
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The Marketing Mix in Travel and Tourism 2
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
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Consumer Surplus Lesson Plan: 1 X 1 Hour Lesson
Students investigate the concept of consumer surplus as it relates to economic policy and decision making. They determine the difference between the value they place on something as compared to the price that they actually pay for it...
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Lesson Plan: The Net Neutrality Debate
Should Internet users who send data-heavy content pay higher fees than those who are involved in activities, like sending an email, that have less content? This question is at the heart of the Net Neutrality debate. After watching a PBS...
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Genetically Modified Crops
Students recognize the difference between negative and positive externalties. They diagram reasons for market failures pertaining to genetically altered crops.
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Lesson 9: Tracking Commodities
Over the corse of a month, small groups will monitor the price of a specific energy commodity and analyze it in relation to global and domestic events. They play a trade simulation game and create infographics showing what they've...
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What Drives the Stock Prices?
Students discover that earnings drive stock prices. They look for earnings growth from the continuing operations of a business. They also use price-to-earnings ratio as one of the tools in choosing stocks for the Global Stock Game.
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Who Owns the World?
Students discover how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. Once students find the parent company of a product, they can buy shares of stock of the larger company
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Lesson 1 Who Owns the World?
Students experience how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. They engage in a simulation of buying stocks.
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The Labour Market: Influences on the Labour Market
Pupils investigate key issues surrounding the factors determining pay and conditions. They explore the imperfections in the labour market that lead to gender discrimination.
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The Market Power Game
Students play a game to evaluate the power of competition in the four types of market structures. They describe characteristics and give examples of pure competition, monopolistic competition, oligopoly, and monopoly.