Curated OER
Using Advertisements to "Read Between the Lines" Culturally
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
Curated OER
Let's All Help (The Little Red Hen)
Young scholars explore ways that children can help during mealtime preparation. In this adult health lesson, students discuss the benefits of letting children help. They view a cooking demo and implement what they learned at home.
Curated OER
Great Depression and New Deal
The five activities outlined in this resource packet engage class members in projects that ask them to research the causes and the effects, both national and local, of the Great Depression and the New Deal policies of FDR.
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
US Apple Association
Apples: A Class Act! (Grades 4–6)
Middle schoolers have a bushel of fun as they engage in activities and research core facts about apples. Packed with suggestions for in-class activities and out-of-class research, the colorful 6-page packet is sure to satisfy hungry...
Curated OER
Lesson 7: Smart Grids
Energy conservation is a hot topic these days; introduce your kids to the Smart Grid solution through a video clip and several interactive online tools. They discuss areas of household energy consumption, examining a pie chart...
Carnegie Mellon University
International Perspectives to Climate Change 1
After a lecture about how the first industrial revolution triggered the path to climate change, your environmental studies class discusses what the impacts are. In a culminating activity, they get into groups and identify countries on a...
Carnegie Mellon University
International Perspectives to Climate Change 2
A couple PowerPoint presentations are used to stimulate discussion about the perspectives of different countries on the issue of energy consumption. Afterward, they play a game in which each team is assigned a country, considers its...
Curated OER
Lesson: Nikhil Chopra: Performing Memory
Film imitates life; that's what they say. Using performance theory to tie the lesson together, learners attempt to understand memory and daily rituals as seen in art, film, and life. They read two chapters from the book, watch the...
National Endowment for the Humanities
The Argument of the Declaration of Independence
When in the course of a course on historic American events, it becomes necessary for learners to examine, with decent respect, the Declaration of Independence, it becomes evident that there are six separate and equal parts of that...
Curated OER
RISKY BUSINESS--OR NOT!
Learners learn about the importance and risk that stocks carry within a business. In this financial management lesson plan, students use role play and case scenario situations to decide what stocks are best for given companies. Based on...
Curated OER
Stock Reports
Students spend $10,000 by picking up to 3 stocks in which to invest. They monitor their progress for three weeks, and chart results in a spreadsheet template.
Curated OER
Barriers to Change: The Myths about Vehicle Idling
Learners have the opportunity to confront some of the most common misconceptions that surround vehicle idling, and employ the concept of social marketing to initiate change. The goal is to give students an appreciation of the impact of...
Curated OER
Products and Services for Consumers and Industry
Students study the products and services that the United Kingdom's travel and tourism industry has to offer. They look at how a location is marketed in the public and private sector, and apply it to a practical exercise in marketing a...
Curated OER
Biodegradable Plastics
Young scholars prepare a type of biodegradable plastic. They design method(s) to compare its properties with some common plastics that are readily available in the market. They later advance to identifying variables in an experiment and...
Curated OER
Words in the News: Switzerland's Secret Weaon
Students are asked questions about the World Cup and Switzerland. They practice using new vocabulary words. They read an article about marketing campaigns for the event and answer questions.
Curated OER
Buddy Systems
Students explore how companies use instant messaging to sell products and services. They write business plans for marketing companies using instant messaging as a medium for advertising and assess related privacy issues.
Curated OER
Talk Back
Students study print and TV ads and search for examples in which advertising companies rely on negative stereotypes or misleading information to market their products.
Curated OER
What Can We Do?
Pupils generate ideas for products / services based on their own skills and think about how these could be marketed.
Curated OER
Getting Down to Business
Students develop a business plan to serve as a road map that ultimately help them achieve business goals. They create a description of the business and their work.
Curated OER
Trade Creates Opportunities for Individuals
Learners examine how trade can be a vehicle for the alleviation of poverty. They conduct Internet research, analyze organizations that help to alleviate poverty, and create a business plan for a micro business for a developing economy.
Curated OER
Lesson 3: Making a Living
Students, in groups, create hypothetical financial plans for a colonial Maine family living on the frontier.
Curated OER
Behind the Ad: The Process of Producing a Political Commerical
Students examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
Curated OER
Topic 5: Running the Business
Students explore the concept of running a business. In this running a business instructional activity, students put their plan of action into practice. Students market a product and try to maximize profit.
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