Curated OER
Running an Export Business
Students define and give examples of importing and exporting, then analyze the role of importing and exporting on employment. They outline the basic procedures for exporting in an international market. Finally, students utilize...
Curated OER
Mapping My Pathway
Eighth graders create career portfolios, speak with the school counselor, and develop and educational plan. Individually, 8th graders discuss career options and how an educational plan can assist them in future goals. They explore...
Alabama Department of Archives and History
Marketing a Bad Idea: Why So Many People Joined the Klan in the 1920s
How did the Klu Klux Klan manage to gain so many members during the 1920s? Class members examine Klan documents and promotional materials to gain an understanding of the propaganda techniques used to attract members.
Curated OER
Media Babies
What is a media baby? Discuss at what age children should be exposed to electronic media. After reading an article, they identify the types of media products for infants and toddlers. Learners will predict the effects of media on the...
Federal Reserve Bank
Diversification and Risk
After being given a portfolio of investments, your young economists will learn how to assess the relative risk of the portfolio's products and understand the importance of diversification, relating these economic concepts to real-life...
SaveandInvest.org
Introduction to Earning Interest: Middle School
Does your bank pay you for allowing them to hold your money? Class members research three different ways they can earn money using money already in the bank. Topics include certificates of deposit, statement savings accounts, and...
Curated OER
Old Hobbits Are Hard to Break
Explore film adaptation of literature with this lesson, which focuses on the world of film advertisements. Middle schoolers discuss various films (including The Lord of the Rings) and create advertisements for a pretend film based on a...
Curated OER
Souper Art
Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...
Curated OER
Hitting the Roof
Students examine the state of the British housing market. For this current events lesson, students visit selected websites to study Gordon Brown's plan for eco-towns, how to borrow money to buy homes, and what the home prices are in...
Curated OER
Economic Problems and Adjustments
This packet does not contain problems for students to solve, however it provides a complete description of the allocation of resources in a competitive market. One could send this resource home as an assigned reading or have students...
Curated OER
Build Your Dream Science Lab
Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language...
Curated OER
Sugar-Coating the Facts
Learners explore the food industry's influence on American Student nutritional habits and analyze the nutrition charts found on food packaging. They design their own warning labels for foods targeted at Students.
Curated OER
And Now, A Word From Our Sponsor
Students act as groups of event planners to invent large entertainment events, determine appropriate sponsorship categories for them, identify potential sponsors within those categories, and pitch their ideas to those companies.
Curated OER
Looking Back
Students examine the difference between a communist and a free-market economy. They discuss challenges occurring in Macedonia and explain the mood of its people.
Curated OER
Watching the Watchers
Students identify, explore, and analyze the effects of their daily exposure to advertising.
Curated OER
What's For Dinner?
Students share their own views on eating genetically altered foods. After reading an article, they research any issues concerning these types of foods in the United States. In groups, they create a campaign slogan to help gain funding...
Curated OER
Empty Oceans
In groups of four, pupils brainstorm about seafood. They view the Monterey Bay Aquarium Seafood Watch website to examine the problems caused by the seafood industry. Learners are then brought back together to discuss what they...
Curated OER
Practical Marketing Skills in Travel and Tourism 1
Students investigate how to plan for market research and identify the main sources of information for the travel and tourism industry. They research and discuss the advantages and disadvantages of written questionnaires to gain market...
Curated OER
Asset Led versus Market Led Marketing
Students make a distinction between asset-led and market-led business approaches. The context used is that of British Airways (BA). BA has faced a number of challenges in the last ten years and the strategies developed have, in some...
Curated OER
Market Failure
Students view a PowerPoint presentation on market failure. They research the genetically modified food market and identify positive and negative externalities associated with this market. They consider some of the difficulties in...
Curated OER
Practical Marketing Skills in Travel and Tourism 2
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
Curated OER
The Business of Agriculture
Learners explore the importance of agribusiness in the US economy. They play one game where they sort and discuss the importance of agricultural commodities. They also play the game Pit to better understand how agricultural products are...
Federal Reserve Bank
Once Upon a Dime
The story of "Once Upon a Dime" starts like any other fairy tale, but it quickly becomes a story about the value of money and the economic system commonly used before it. Presented as a cartoon, the resource consists of dialogue between...
Curated OER
Getting Smart About The Pill
By working in pairs your learners can discuss choosing to take the birth control pill. After reading a pamphlet they test their knowledge through the use of a quiz using very delicate material. Quiz material and readings are provided....