Education Bureau of Hong Kong
Traditional Marketing and E-Marketing Strategies
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning.
Curated OER
Pricing Your Craft Worksheet
This cross-curricular activity could be used to teach economics, business, practical math, and more. Learners pretend they are craftspeople and choose a craft to market. Using a graphic organizer and provided models, class members...
Curated OER
Exploring "My Market"
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project....
Curated OER
How Does the Stock Market Really Work?
Investigate the stock market as it relates to the business world. Young scholars investigate ways to invest their money for the future. They make a presentation and discuss their findings with the class.
Curated OER
Teen Business Plan
Students use Microsoft Office to design documents associated with a teen based business. In this business plan lesson, students develop a business plan for a teen business. They use Microsoft Office to develop a professional portfolio...
Curated OER
Marketing A Breakfast Cereal
Kids put their creativity to use by engaging in a marketing and business project. They employ sound marketing strategies to create, produce, and sell a new breakfast cereal. A fun project that can be modified to fit learners of any age.
Curated OER
The Stock Market: Risks & Rewards
In order to better understand the US economy, learners read and interpret stock market price reports. They define profits and explain the role of profits in the American economic system for both firms and individual investors. Several...
Kenan Fellows
Ready, Set, Save on Solar Energy Technology!
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Curated OER
A Pottery Business In Asia
Students read and discuss some material about Neerja International, a successful business in India, then construct a role play about how the business began. Students role play as people trying to start up their own business and learn...
Curated OER
Market Power, Competition and Regulation- Lesson Plan: 4 x 1 hour lessons
Students research business regulations, design and deliver a presentation that addresses the issues arising when companies act in anti-competitive manners.
Curated OER
Marketing Research Projects
Students research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
Curated OER
Business Growth - Lesson Plan: 2 x 1 hour lessons
Students watch a Power Point presentation on business growth. Students complete a task requiring research and analysis of a business and its growth.
Federal Reserve Bank
What Do Financial Market Indicators Tell Us?
Explain the four categories of financial indicators (commodity prices, stock indexes, interest rates, and yield spreads), and help your class members understand how changes in this data can affect decisions regarding consumer spending,...
Curated OER
Making Money
Students form a company to see it they can create a product that can sell and make a profit for the company. Working in small groups, they create a business plan and gather the resources to make their product. Students market and sell...
Curated OER
Play the Market
Students participate in a hypothetical experiment. For four weeks, they track 10 stocks they have selected. They discuss their imaginary gains and losses and share their observations about the stock market, and their reactions to this...
Curated OER
The Artist As Entrepreneur: Getting Down To Business - Next Steps
Students create a business plan that could be developed for their current body of art work. They carefully analyze how their art work could be expanded and identify the types of training they need to expand their work into marketable areas.
Curated OER
The Business of Agriculture
Learners explore the importance of agribusiness in the US economy. They play one game where they sort and discuss the importance of agricultural commodities. They also play the game Pit to better understand how agricultural products are...
Curated OER
Do I Have What it Takes to be an Entrepreneur - and is My Community Ready?
Discover the attributes of entrepreneurs and define what entrepreneurship is while examining data based on local businesses. Learners determine whether their community is supportive of entrepreneurs as they research economic development...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Curated OER
Market Prices
Second graders understand that prices change. In this business, price and labor instructional activity, 2nd graders define the words market and price. Students read Arthur's Funny Money and answer questions related to earning and...
Curated OER
Identifying potential target markets
Students analyze data. In this secondary mathematics lesson, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services. Students identify and...
Curated OER
Market Analysis
Students examine how markets can be broken down by businesses. They explore topics such as market positioning and market segments. They discuss how market structure influences the market itself.
Curated OER
Market Research
High schoolers examine the difference between primary and secondary market research. They discover the limitations on marketing strategies. They explain the importance of having more research done before marketing decisions are made.
Curated OER
The Marketing Mix
Students examine the seven P's in marketing. They discover the need to blend different elements to make marketing successful. They place significance on elements for different products and services.