Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Consumerism Scavenger Hunt
In this social studies worksheet, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Curated OER
Papa's Got A Brand New Bag
Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.
Curated OER
Breaking News English: Google First 100 Billion Dollar Brand
In this English worksheet, students read "Google First 100 Billion Dollar Brand," and then respond to 1 essay, 47 fill in the blank, 7 short answer, 20 matching, and 10 true or false questions about the selection.
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
Curated OER
Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Curated OER
Advertising Adjectives
Students create advertisements using comparative adjectives. In this grammar instructional activity, students brainstorm various products for which they would like to create an advertising campaign. Students use comparative adjectives in...
Curated OER
Best Practices of Technology Integration
Pupils study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Pupils create a market research survey based on their peers preferences. Students create...
Curated OER
Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
Curated OER
Is TV Stronger Than Ever, or Becoming Obsolete?
The New York Times offers of two articles and two summaries for learners to consider. They read each article and then post a blog response to each of the seven related questions. The topic of the articles asks the question; Is TV...
BW Walch
Vending Machine Bans Increase in Schools Nationwide
Does a ban on vending machines infringe on student rights, or do school officials have an obligation to monitor foods sold on school grounds? Your class members will explore the educational, health, and financial issues related to...
Penguin Books
An Educator's Guide to the Works of Lynda Mullaly Hunt
Middle school years can be tough. An educator's guide for the works of Lynda Mullaly Hunt introduces readers to two texts that discuss the struggles pre-teens face during middle school. Chapter-by-chapter questions and activities for two...
Curated OER
Eng 312: Final Exam
When paired with other powerpoints by Don L.F. Nilsen, this final exam covers topics addressed throughout previous lectures (slide 14 specifies which lectures should be reviewed). Teachers could use this presentation to craft their own...
Curated OER
Breaking News English: Adidas Agrees to Buy Rival Reebok
In this ESL worksheet, students first read or listen to a text about the Adidas and Reebok companies. Students complete 8 pages of comprehension exercises. Included are vocabulary, questions, completing sentences, discussion, problem and...
Curated OER
Breaking News English: Luxury Goods
In this luxury goods worksheet, students read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write, and...
Curated OER
Coca -- Cola Unveils New Global Ad Strategy
In this English activity, students complete a variety of exercises involving news generated about the soft drink Coke. Students read an article, work on 6 warm-ups and answer 8 statements as true or false. Students match up 10 synonyms...
Curated OER
Integrating Science and Literacy Through Novel Studies
You can use "The Toothpaste Millionaire" and other outstanding fiction to integrate science and literacy.
Curated OER
Breaking News English: Coca-Cola
In this Coca-Cola worksheet, students read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write, and...