Curated OER
Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
Curated OER
Advertising – Does it Affect Our Purchasing Descisions?
Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.
Curated OER
Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Curated OER
FACS:If I Were a Designer (Mktg)
Students create their own design clothing company, incorporating the 4 Ps of marketing. They use imagination, art, and creative skills to develop each component of the packet. Students are explained the four Ps of Marketing (product,...
Curated OER
The Coffee and Conservation Connection
Students explore the connection between low cost coffee and wildlife conservation. Students working in groups devise a marketing campaign for a new brand of coffee, grown in a less environmentally damaging way.
Curated OER
Carrot Sticks or French Fries?
Students investigate the influence of fast food brand names on food choices and analyze the factors that contribute to branding preferences. They write an opinion essay on the corporate responsibility to influence food choices.
Curated OER
Cost Of Cool
High schoolers explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Curated OER
Consumerism - Grocery Shopping
Students watch a video on how marketers plan their strategies in supermarkets. In groups, they are given a set amount of money and asked to go through a grocery store simulation with a list. After the simulation, they discuss the...
Curated OER
Advertising Adjectives
Middle schoolers create advertisements using comparative adjectives. In this grammar lesson, students brainstorm various products for which they would like to create an advertising campaign. Middle schoolers use comparative adjectives in...
Media Smarts
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
Curated OER
The Chinese economic and political model.
Ninth graders study the unique and economic and political model of modern day People's Republic of China. They make an effort to determine if the unique brand of socialism with a market-type economy as currently practiced is ...
Curated OER
Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
Curated OER
Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
Curated OER
Remote Control
Students examine the business of sports. For this current events lesson, students discuss the sale of Manchester United to an American businessman. Students listen to a lecture about branding and marketing. Students may research British...
Curated OER
New Toy Project
Students create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
Curated OER
Make a TV Commercial for "Brighty-Whitey" Toothpaste
Learners develop the skill of creativity by creating their own brand of toothpaste. The class will present the different projects in front of the class in the form of a speech.
Curated OER
Giants Stalk the High Street
Students explore consumerism in Great Britain. In this current events lesson, students visit selected websites to determine how shopping habits have changed in Britain throughout the years. They also evaluate changes in market shares of...
Curated OER
Grocery Shopping
Students apply budgeting and shopping strategies. They study consumer shopping skills and guidelines to be a better shopper by comparing stores, comparing prices and unit pricing, brands, using coupons and not being fooled with...
Curated OER
Business: What Are Advertisers Selling?
Students will search for hidden messages in advertising and the "hidden audience." They gain a greater understanding of the structures of advetising and marketing.
Curated OER
Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
Curated OER
Product Portfolio Analysis
Students apply their knowledge and understanding of the product life cycle and the Boston Matrix to a particular product. They explain the development process of products and to dispel the notion that products just appear.
Curated OER
What is the Best Chip?
Scholars collect data about chips. They pick their favorite type of chip from a given variety such as potato chips, tortilla, or banana chips. Then they write on an index card their favorite chip and why it's their favorite. They also...
BW Walch
Vending Machine Bans Increase in Schools Nationwide
Does a ban on vending machines infringe on student rights, or do school officials have an obligation to monitor foods sold on school grounds? Your class members will explore the educational, health, and financial issues related to...
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...