Other
Copywriting Tutorial: Identifying Your Usp (Unique Selling Point)
Every successful ad has a unique selling point even if you don't think there is one. Tips on how to determine/create USP for any product or service. Very readable & puts viewpoint across in interesting & memorable manner.
Community Learning Network
Cln: Instructional Materials in Media Literacy Studies
CLN "Theme Pages," focus on specific topics within Media Literacy/Studies. CLN's theme pages are collections of useful Internet educational resources within a narrow curricular topic and contain links to two types of information....
Other
Creating Brochures That Sell
Quick review of purposes of company brochures, includes styles, copyediting, and other considerations in their production.
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, young scholars explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate...
Council for Economic Education
Econ Ed Link: Believe It or Not?
This lesson reveals to students how advertisers use words and images to make goods and services look their best. To protect consumers and make sure that competition among sellers is fair in the marketplace, the federal government...
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
American Geosciences Institute
American Geosciences Institute: Earth Science Week: A Paste With Taste
In this activity, young scholars learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.
Careers New Zealand
Careers Nz: Graphic Designer
Thorough look at a career as a graphic designer or commercial artist. Information covered includes: tasks and duties, personal requirements, how to enter job, working conditions, employment conditions, and the job market. A personal...
Other
African American Inventors Who've Changed Your Life (Pdf) [Pdf]
Integrated lesson plan focusing on the contributions that African American inventors have made to modern society. Includes rationale, day by day plan, links, and other information.
Other
Kentucky Association of Deca
This site serves as a resource for marketing teachers and students. The organization's goals, officers, and events are given, as well as information on competitions and resources.
PBS
Pbs Teachers: Targets
Examine the reasons alcohol advertisers target young people, and interpret the "real" messages in alcohol advertising. Learn basic facts about alcohol abuse to create a factual poster about alcohol.
Other
E Biz 101: Creating a Web Based Business
Information, advice, and resources on every aspect of starting and running a web-based business.
PBS
Pbs Teachers: Exploring Media Messages
Recognize negative aspects of advertising and how advertising exploits young people. Examine how the media tries to define a person's style, values and ideas, and take a stand against negative media images.
TeachEngineering
Teach Engineering: You've Got to See It to Believe It!
Students develop an understanding of visible air pollutants with an incomplete combustion demonstration, a "smog in a jar" demonstration, building simple particulate matter collectors, and exploration of engineering roles related to air...
Read Works
Read Works: Is Big Tobacco Out to Hook Kids?
[Free Registration/Login Required] An informational text about the addictive nature of tobacco and the dangers teens face due to tobacco marketing strategies. A question sheet is available to help students build skills in reading...
Tutor2u
Tutor2u: Macroeconomic Equilibrium
A definition of macroeconomic equilibrium and how it changes when either aggregate supply (AS) or aggregate demand (AD) shift. Many supporting graphs are provided to help explain this concept.
Austin Independent School District
Austin Independent School District: Common Persuasive Techniques [Pdf]
View a slide presentation explaining what persuasive techniques are and why they are used. Then learn about six different persuasive techniques used in advertising and see examples of advertisements utilizing some of the techniques....
Curated OER
Kids Health: A Guide to Eating for Sports
Television ads and magazines are littered with new sports drinks and supplements that claim to enhance performance for athletes. Are these claims proven to be true or just cunning marketing schemes? This article delves into the hype and...
Alabama Learning Exchange
Alex: It Is Easy Being "Green" Part Iii of Iii
For this third and final installment of the "Green" series, the students will work in their ability groups to create a commercial to advertise their green cleaning product. Students will create a logo and a name brand and market their...
Wolters Kluwer
Business Owner's Toolkit: Figuring the Costs of Setting Up Your New Business
This resource includes a worksheet that can be downloaded to aid a new business owner in determining what their startup costs will be. The article provides additional links to kinds of costs a new business owner will encounter.