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Business: What Are Advertisers Selling?

For Teachers All
Students will search for hidden messages in advertising and the "hidden audience." They gain a greater understanding of the structures of advetising and marketing.
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Goods and Services

For Teachers 2nd
Second graders demonstrate their understanding of goods and services through group presentation. In this simplified economics activity, 2nd graders are divided into groups representing a particular market. They then create posters with...
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Beyond Organic?

For Teachers 9th - 10th
Young scholars examine the critiques of organic agriculture and its production and marketing approaches.  In this sustainable agriculture lesson students study how the ideas about ethics of the food system are changing. 
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Careers in Science

For Teachers 11th - 12th
Students learn the trends in the current job market for scientists, find where the jobs are, the range of salaries, and the job requirements. They discover that scientists do some very interesting things, then write a letter of...
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ECONOMIC SYSTEM

For Teachers 9th - 12th
Students identify two American industrialists within the United States during the second half of the 19th century. They use specific examples, compare and contrast how these two industrialists were successful in their market. Students...
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Elements of an Economic System

For Teachers 9th - 12th
Pupils review the elements of an economic system. Using a circular flow model, they explain the flow of money, products and factors of production. They identify transactions that would occur in the product and factor markets.
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Looking Back

For Teachers 9th - 12th
Learners work together to research the history of Macedonia. As a class, they compare and contrast a free market economy with a state-controlled economy. In groups, they read a letter by a Peace Corp volunteer and compare it to their...
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Group Advertising Project Using iMovie

For Teachers 5th - 10th
Young scholars, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
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Passport to Globalization

For Teachers 11th - 12th
Students discover how to live on a low budget. In this economics instructional activity, students investigate how the value of money in different countries affects market exchange. They should be familiar with money exchange...
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Westward Expansion - Fur Trade

For Teachers 6th - 10th
Young scholars complete a unit of lessons to learn how products reach the market and study the history of the fur trade. In this history and trade lesson, students first learn about the technology that allowed products to reach market...
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What to do with Malus-domestica, Cultivated Apples?

For Teachers 9th - 12th
Students take on the roles of apple farmers. In this Arizona agriculture instructional activity, students explore the concepts of supply and demand as they role play apple farmers who create marketing campaigns when supply outweighs demand.
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Advertising and Consumerism of the 1920's

For Teachers 11th
Eleventh graders discover the impact of advertising in 1920's America. In this 20th century history lesson, 11th graders complete KNU charts as they research marketing techniques that were used during the decade to promote consumerism.
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From Bolls to Bolts

For Teachers 5th
Fifth graders explore the economic effects of the colonization of North America. In this Social Studies lesson, 5th graders examine the economic  and cultural results that occurred due to North America entering the market. Students...
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Kids Are Consumers Too

For Teachers 4th - 8th
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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World War I: Propaganda

For Teachers 9th - 10th
Learners examine propaganda from the World War I era. Using the examples, they identify how they were able to change the opinions of those viewing it. They discuss whether the United States entered the war to find new markets and further...
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Business Lessons from the Basket Weaver

For Teachers 9th - 12th
High schoolers explore the basket weaving business and entrepreneurship in action. They discuss the basket weaving business and identify business concepts that apply to the creation and sell of baskets. Students identify factors that...
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Giving Them the Business

For Teachers 1st - 2nd
Students work in small groups of 4-5 students to form a business, create, market and sell their product, and track their expenses and profits. They experience the roles of the producer, distributor, and consumer of goods.
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Cowboy Tourism

For Teachers 6th - 8th
Learners disucss the role the tourist industry played in popular perceptions of cowboys and Indians. They discuss the image of cowboys, as it is presented in fashion and contemporary advertisements. Students read about a town in Montana...
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Writing to Persuade

For Students 4th - 6th
In this writing worksheet, students write to persuade. They write about something they are going to sell, who their target market will be, and 2 reasons why someone should purchase their product.
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Places and Production

For Teachers 9th - 10th
Students investigate the economy and the market value of goods. For this algebra lesson, students differentiate between domestic goods value and international good value. The define and identify the importance of GDP or Gross Domestic...
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Best Practices of Technology Integration

For Teachers 5th - 8th
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
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Educational Complacency Will Make U.S. Feel the Pain

For Teachers 12th
Twelfth graders examine the educational system in the United States in reference to the job market and available expertise. In this Current Events lesson, 12th graders read an article and discuss their opinions with the class.
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Brain Drain Signals Trouble at Technology Companies

For Teachers 9th - 12th
Students explore the concept of turnover. In this turnover lesson, students read an article about executives leaving their business. Students discuss the benefits of turnover. Students create their own business and list the ideal...
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Population Demographics

For Teachers 7th - 12th
Young scholars pretend they are entrepreneurs to help create a positive mentality.  In this entrepreneurship lesson students complete several activities to see how to market and advertise to a certain age group.

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