Young scholars explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Young scholars then create advertisements for products.

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Railways are an integral part of the history of California. Using a timeline format, class members connect major historical events to the rise of the railroads and their impact on the state. Activities include a mix of independent and...

Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...

This lesson is hilarious! To understand how to investigate a topic, collect data, and evaluate the results, learners research the effects of laughter on health. Each group is assigned a research task, which they will turn into...

Entrance essays are the ultimate sales pitch! Show your seniors how to market themselves in the first of six college and career readiness lesson plans. Pupils discover the do's and don'ts of writing personal statements through research,...

Sixth graders work together as a class to become a company that has the job of researching, designing, manufacturing, and marketing a useful product. Student transfer plans of final design into a CAD drawing and mass produce the...

Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.

Aliens aren't the only things that could invade Earth. In fact, there may be an invasive organism right in your backyard! In the activity, middle school learners explore invasive species by studying their impacts on ecosystems and...

Learners engage in a study about the biology of apples that includes growth and reproduction. They conduct research using a variety of resources. Students write a description of an apple brought to class by answering several questions....

Students conduct research and publish a catalog consisting of items from the early 1900's. They select a market of items from the early 1900's and explore a variety of websites. Using their research information they write and publish a...

Students research the most common methods of food preservation. They conduct experiments to observe food spoilage and compare types of preservation. They identify hygienic food handling procedures.

Students share opinions about prescription drugs and prepare public service campaigns to inform peers and adults about the dangers of prescription drug abuse. Their ads also offer prevention techniques and possible methods of treatment.

Students study the careers available in the agricultural field. In this agriculture field lesson, students study the jobs required to getting a food product into someone's kitchen. Students select an agriculture career from a list and...

Students are challenged to design a toy or something that can attach to a toddler's car seat to help distract them during long car trips. Students research toddler toys prior to beginning the design process in order to determine the...

Twelfth graders examine agriculture technology and how it can help to improve or change society.  In this agriculture and technology lesson students choose a topic to research and present a proposal to the class.

Students develop a school-wide marketing campaign to promote the message of not using inhalants. They view examples of marketing techniques, conduct Internet research, and in small groups create and present a marketing campaign.

Learners research, prepare, write, and give an oral presentation on a topic related to marketing given instruction and the proper tools. They also identify the skills needed to effectively create visual aids as an asset to their job and...

Eleventh graders discover the impact of advertising in 1920's America. In this 20th century history lesson plan, 11th graders complete KNU charts as they research marketing techniques that were used during the decade to promote consumerism.

Students write about the benefits that industrial agriculture has had on growing crops. In this industrial agriculture lesson plan, students research how technology has impacted the processing speed of growing food.

Students read "The Oxcart Man" by Donald Hall and discuss the individualism and self-sufficiency presented in the story. They research the program Habitat for Humanity and consider how it requires the recipients to work together with...

Students view a PSB "In the Mix" documentary about smoking and tobacco abuse prevention. They discuss the video, identify the physical risks and effects of smoking and analyze smoking advertisements for marketing techniques.

Eleventh graders explore the design, manufacture and consumption of personal audio devices and cellular products. They examine the related issues, choices, and consequences in the global economy for such purchases. They research...

Young scholars learn about the importance and risk that stocks carry within a business. In this financial management lesson, students use role play and case scenario situations to decide what stocks are best for given companies. Based on...