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59 reviewed resources for market research techniques

Lesson Planet

Media Awareness: the Basics of Advertising

For Teachers 7th - 12th
Young scholars explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Young scholars then create advertisements for products.
Lesson Planet

Magazine Production

For Teachers 11th - 12th
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Lesson Planet

The Rise of Railroads: California

For Teachers 4th Standards
Railways are an integral part of the history of California. Using a timeline format, class members connect major historical events to the rise of the railroads and their impact on the state. Activities include a mix of independent and...
Lesson Planet

Practical Marketing Skills in Travel and Tourism 2

For Teachers Higher Ed
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
Lesson Planet

Odyssey of the Mind Curriculum Activity: HEALTHY HUMOR

For Teachers 4th - 6th Standards
This lesson is hilarious! To understand how to investigate a topic, collect data, and evaluate the results, learners research the effects of laughter on health. Each group is assigned a research task, which they will turn into...
Lesson Planet

Telling My Story

For Teachers 12th Standards
Entrance essays are the ultimate sales pitch! Show your seniors how to market themselves in the first of six college and career readiness lesson plans. Pupils discover the do's and don'ts of writing personal statements through research,...
Lesson Planet

Mass Production

For Teachers 6th
Sixth graders work together as a class to become a company that has the job of researching, designing, manufacturing, and marketing a useful product. Student transfer plans of final design into a CAD drawing and mass produce the...
1 In 1 Collection
Lesson Planet

Media Literacy

For Teachers 4th - 9th Standards
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
Lesson Planet

Invasive Species

For Teachers 7th Standards
Aliens aren't the only things that could invade Earth. In fact, there may be an invasive organism right in your backyard! In the activity, middle school learners explore invasive species by studying their impacts on ecosystems and...
Lesson Planet

The Life And Times Of The Apple

For Teachers K - 5th
Learners engage in a study about the biology of apples that includes growth and reproduction. They conduct research using a variety of resources. Students write a description of an apple brought to class by answering several questions....
Lesson Planet

Publish a Historical Catalog

For Teachers 9th - 12th
Students conduct research and publish a catalog consisting of items from the early 1900's. They select a market of items from the early 1900's and explore a variety of websites. Using their research information they write and publish a...
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Food Preservation

For Teachers 3rd - 5th
Students research the most common methods of food preservation. They conduct experiments to observe food spoilage and compare types of preservation. They identify hygienic food handling procedures.
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Prescriptions for Disaster?

For Teachers 6th - 12th
Students share opinions about prescription drugs and prepare public service campaigns to inform peers and adults about the dangers of prescription drug abuse. Their ads also offer prevention techniques and possible methods of treatment.
Lesson Planet

Agriculture Careers

For Teachers 7th - 8th
Students study the careers available in the agricultural field. In this agriculture field lesson, students study the jobs required to getting a food product into someone's kitchen. Students select an agriculture career from a list and...
Lesson Planet

Toddler's Delight

For Teachers 4th - 5th
Students are challenged to design a toy or something that can attach to a toddler's car seat to help distract them during long car trips. Students research toddler toys prior to beginning the design process in order to determine the...
Lesson Planet

Emerging Agricultural Technologies

For Teachers 12th
Twelfth graders examine agriculture technology and how it can help to improve or change society.  In this agriculture and technology lesson students choose a topic to research and present a proposal to the class.
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Campaigners Against Inhalants

For Teachers 6th - 8th
Students develop a school-wide marketing campaign to promote the message of not using inhalants. They view examples of marketing techniques, conduct Internet research, and in small groups create and present a marketing campaign.
Lesson Planet

Oral Presentation (Speeches)

For Teachers 9th - Higher Ed
Learners research, prepare, write, and give an oral presentation on a topic related to marketing given instruction and the proper tools. They also identify the skills needed to effectively create visual aids as an asset to their job and...
Lesson Planet

Advertising and Consumerism of the 1920's

For Teachers 11th
Eleventh graders discover the impact of advertising in 1920's America. In this 20th century history lesson plan, 11th graders complete KNU charts as they research marketing techniques that were used during the decade to promote consumerism.
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Industrial Agriculture

For Teachers 7th - 12th
Students write about the benefits that industrial agriculture has had on growing crops. In this industrial agriculture lesson plan, students research how technology has impacted the processing speed of growing food.
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Self-Sufficiency and the Community

For Teachers 3rd - 5th
Students read "The Oxcart Man" by Donald Hall and discuss the individualism and self-sufficiency presented in the story. They research the program Habitat for Humanity and consider how it requires the recipients to work together with...
Lesson Planet

Smoking: The Truth Unfiltered

For Teachers 6th - 12th
Students view a PSB "In the Mix" documentary about smoking and tobacco abuse prevention. They discuss the video, identify the physical risks and effects of smoking and analyze smoking advertisements for marketing techniques.
Lesson Planet

Product Design and Production in the Global Economy

For Teachers 11th
Eleventh graders explore the design, manufacture and consumption of personal audio devices and cellular products. They examine the related issues, choices, and consequences in the global economy for such purchases. They research...
Lesson Planet

RISKY BUSINESS--OR NOT!

For Teachers 7th - 12th
Young scholars learn about the importance and risk that stocks carry within a business. In this financial management lesson, students use role play and case scenario situations to decide what stocks are best for given companies. Based on...