Curated OER
Advertising
Young scholars critically examine the purpose and methods of effective advertising. In this advertising lesson, students examine advertisements online and in magazine; they must determine target markets and purpose and reliability of the...
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Ad Attack!
Students analyze the hidden messages of advertisements targeted to their age group.
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Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
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Ads Are Everywhere
In this advertisements worksheet, learners read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs learners to read an article not provided here.
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MFL: Dangerous Driving
Students discuss why speed limits are important for safety of others. They examine public advertisements aimed at reducing the amount of deaths on the road. They read an article about traffic accidents and answer questions. They write an...
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Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
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Sing Your Way Through Phonics Lesson Plan
Young scholars recognize and spell sets of words with r-controlled vowels. They become familiar with r-controlled spelling patterns.
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I'm Convinced!
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
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Conflict Diamonds
High schoolers examine how diamonds are portrayed in American culture. They identify the political and social implications of conflict diamonds and the locations of these diamonds in Africa. They evaluate the effectiveness of the...
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Analyzing Folklore: Redwall
Brian Jacques’ novel Redwall provides the focus for a series of lessons involving the analysis of folklore. Adopting the persona of a character, groups write letters in the voice of their character, assemble a collage using Microsoft...
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Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
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Pet Pellets
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
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The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
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Time Travel Advertisement
What makes an effective advertisement? Read the advertisement for the Time Machine 3000, and discuss the format and heading with your class. A short series of questions help middle schoolers analyze this advertisement before they write...
University of Northern Iowa
Clothing
As part of an investigation of the folk traditions of their area, class members research the articles of clothing worn at earlier times, the fibers and materials, and the machinery used to produce these items. In addition, class members...
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Adventures in Africa
Students research Africa and prepare an advertisement about travelling to the continent. In this African travel lesson, students research a country in Africa and write an advertisement that encourages travel to the country. Students...
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Using Pictures and Slogans to Persuade an Audience!
Pupils discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the...
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WHAT INFLUENCES OUR PERCEPTION OF GENDER ROLES?
Learners talk about the influence of media on gender equity perception.
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What Influences Our Perception of Gender Roles?
Students research gender equity and the media. In this gender equity lesson, students evaluate the influence of various media on both individuals and society. Students discuss examples of media that portray gender roles and research a...
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Charolotte Perkins Gilman's "The Yellow Wall-paper" - the "New Woman"
Students analyze the life of American middle to upper-class women in the mid- to late-nineteenth century and early twentieth century. In this women's suffrage lesson, students visit the given links in the lesson to analyze the changing...
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Sex, Guise, and Video Games
Students examine the portrayal of women in action-adventure video games and in other forms of entertainment to assess whether or not these portrayals perpetuate positive images of women in today's world. They develop new female video...
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Your Angle on the Story
High schoolers review several articles on same current event, and then cover news issues themselves while assuming secret identities of various individuals who have vested interests in issue. Students write newspaper articles from these...
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Propaganda Techniques
Students recognize and separate various techniques of propaganda. In this propaganda instructional activity, students read a handout about the various types of propaganda and how it is used ina political campaign.