Curated OER
World War II: Causes And Consequences
Students discuss the U.S. economy, society, and politics in the years following World War II. They explore the boom in advertising during this period by reviewing print advertisements from the late 1940s and early 1950s. Students view...
Curated OER
Purpose of Advertising
Students recognize nonverbal cues in advertisements. In this advertising lesson plan, students navigate a website with history of advertisements. Students collect sample advertisements. Students plan and perform...
Curated OER
The "Ad" Survey-What Makes a Print Ad Convincing?
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
Curated OER
Ratios, Proportions and Percents
Fifth graders complete 3 activities centered around percents. In this ratios, proportions and percents lesson, 5th graders create designs on grid paper that illustrate a variety of percents, solve percent problems mentally, and use...
Curated OER
An Honest Cigarette Ad?
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
Curated OER
Deception and Advertising: When is it Misleading and when is it Puffery?
Eighth graders explore advertisements and deception in advertising. In this marketing and advertising lesson plan, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the...
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Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
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Create Your Own Ad
Students examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of separate...
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In and Out Function Problems
Third graders solve In and Out function problems. They analyze a chart and discuss the steps to solving the functions, and discuss the patterns and complete the charts. Students then create a book of repeating patterns using magazines,...
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Technology Newsletter
Learners discuss impact and value of modern technological inventions on society, contemplate world without technology, skim magazines and newspapers for advertisements highlighting modern technologies, and work with partner to create...
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Pressures and Responsibities
Students recognize some of the physical dangers of smoking. They discuss personal responsibilities regarding smoking and peruse magazines and newspapers to find at least one tobacco advertisement.
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Holes-Outdoor Adventure Camp
Students read the book and watch the movie, Holes. They create a brochure (containing specific information) that advertises Camp Green Lake as a newly refurbished outdoor adventure camp. They display the brochures for the rest of the...
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Kidding Around In The 1980s
Learners examine pop culture of the 1980s. In this historical time period lesson, students view a Smurfs cartoon from the 1980s and discuss its similarities and differences to cartoons today. Learners work in groups to...
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The Age of Jackson
High schoolers study the image of Andrew Jackson. In this presidential history lesson students investigate the political image that was groomed by Jackson as they examine advertisements. High schoolers compose essays regarding the topic.
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Jingles Sell
Students explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson plan from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products....
Curated OER
WWI Propaganda
Students research propaganda from World War I and compare it with propaganda used today. They define propaganda and discuss the five techniques used by advertisers, conduct Internet research, and create a project that compares how...
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Ad Creation
Students create an advertisement. For this writing lesson, students discuss how to create an ad for a product. Students write an ad for a cereal.
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Buying on Credit
Students determine how buying on credit adds to the total cost of an item by computing the interest. They find a major item advertised in a magazine and identify the price. Then they identify the rate of a credit card and calculate the...
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How Do You Choose Snacks and Other Foods?
Young scholars discuss peer pressure pertaining to healthy eating decisions. In this personal health instructional activity, students identify reasons why they make poor eating decisions and how to ignore food temptations....
Curated OER
Gender Bias in Advertising
Students view different paintings and discuss different advertisements that display gender bias, and redesign an advertisement found in a magazine, removing at least five aspects of the gender bias they find.
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Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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Persuasive Tactics in Media
Students present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics lesson, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples of...