Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
#1639. Advertising Age: Using the Internet
The ten questions included on this activity are designed to facilitate a close study of the website of Advertising Age magazine. Using the Internet, learners explore the magazine’s website and its links to become familiar with the...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Curated OER
Create a Youth Consumer Magazine
To underscore the importance of being informed consumers, kids check out youth consumer magazines and websites and then create their own. Although no detailed plans are included in the resource, it is packed with ideas and suggestions.
British Council
Advertisement Storyboard
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
Curated OER
Magazine Mania
Seventh graders examine the components and structure of magazines. In groups they develop a magazine based on the novel of their choice. Comic strips and promotional advertisements about the novels are included in the magazine. Students...
Curated OER
On the Cutting Edge
Introduce the background of design and designers and their role in communicating their thoughts to others. In groups, you can assign participation in a writing cluster on various designers and write paragraphs to submit to magazines. To...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson plan, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
34x25x36: Advertising and Body Image
Point of View’s short film, “34x25x36” launches a study of how images presented by mannequins and advertisements influence body image. Class members read and discuss the fact sheet "Media's Effect on Girls: Body Image and Gender...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Curated OER
Create Your Own Ad
Students examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of separate...
Curated OER
Pet Pellets
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
Scholastic
Persuasive Communication (Grades 9–12)
Before your young scholars reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members...
Curated OER
Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Curated OER
Project Playhouse
High schoolers read about Kent State's ongoing support for Hurricane Katrina victims by building and auctioning off playhouses for children. They create an ad for the playhouses, including a headline and some copy (words) plus visuals...
Curated OER
The "Ad" Survey-What Makes a Print Ad Convincing?
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
Curated OER
Tobacco
Young scholars write paragraphs about the message of an advertisement ad they see in magazines and their intended audience. In this advertisements lesson plan, students look at tobacco, clothing, hair products, and more.
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
ELT-Connect
Happy Valentine's Day
Shelves filled with heart-shaped boxes of chocolates. Bouquets of red roses. Racks of romantic cards. Stores are preparing for Valentine's Day. Has the holiday become too commercialized? That is the question asked by a lesson designed...
Curated OER
Reading Comprehension
Eleventh graders analyze an advertisement. In this advertisement analysis activity, 11th graders work in learning tiers to complete an analysis of the structure of the advertisement when compared to other text. Students complete a...
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Real Life Challenge
In this career worksheet, students complete one of the listed projects on the sheet. They create a menu for one day and calculate the total cost for a day's worth of food. Students also design a career brochure to educate others about...