Examine three speeches while teaching Aristotle's appeals. Over the course of three days, class members fill out a graphic organizer about ethos, pathos, and logos, complete an anticipatory guide, read speeches by Martin Luther King Jr.,...

Discuss classical appeals of rhetoric through the speeches of Winston Churchill and FDR. Learners read, annotate, and analyze the speeches by the men before using a graphic organizer to track the use of ethos, pathos, and logos. 

Encourage your young citizens to make a difference. Using Tyson Miller's Dream of a Nation: Inspiring Ideas for a Better America as a starting point, class members watch documentaries, investigate issues, and then write letters to...

Logos just make a club seem more fun. Scholars incorporate knowledge from previous lessons in the unit to write a computer program in the Scratch block-based language. Their program should help design a logo for the CS First studio. A...

Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...

You'll have oodles of Google Doodles. Scholars create their own Google logos using the Scratch coding program. After watching videos on how to add blocks of code in Scratch, they use their newfound knowledge to design a logo based on a...

Middle schoolers aren't too young to feel strongly about politics, social issues, consumer rights, or environmental problems. Demonstrate the first steps toward social change with a project about action-oriented writing. Eighth...

Students develop an awareness of environmental print, such as signs, logos, brand names, and other print and non-print items that the children see and read in their neighborhood each day. They then engage in active problem solving as...

Students analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.

To better understand the work of Black Panther logo artist Emory Douglas, learners define literary devices. They define a series of words such as metaphor, simile, and assonance, then place an example of that device found in Emory...

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

Young scholars survey forestry foundations to see how they represent important information into their logos and mission statements. In this forestry lesson plan, students use the information to better understand visual representations...

High schoolers are able to identify and describe the persuasive techniques used in editorial writing. They are able to label persuasive techniques with the logos, pathos, and ethos terminology.

What does your class know about logical fallacies? They can find out quite a bit and practice identifying logical fallacies if you follow the steps and use the resources provided here! After reviewing ethos, pathos, and logos, ask small...

Students design their own emblem. In this introduction instructional activity, students get to know one another by designing an emblem that combines symbols that represent themselves. They express themselves to their classmates. 

Media texts convey both overt and implied messages. As part of their study of media, class members analyze the language, form, techniques, and aesthetics in a variety of media texts.

Rhetorical appeals (pathos, logos, and ethos) are the focus of a series of exercises that asks class members to brainstorm topics for persuasive speeches, groups to craft a persuasive speech about one of the topics, and individuals to...

Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.

Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...

As part of their study of Things Fall Apart, class members conduct a close reading of a section of Chinua Achebe's essay, "An Image of Africa: Racism in Conrad's Heart of Darkness." Jigsaw groups then compare the voice in the essay...

How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...

Students create business logos using drawing and painting software. They do this to promote a real or fictitious product.

Introduce your language arts class to connotation, denotation, and diction. Middle schoolers identify and differentiate between the connotative and denotative  meanings of words by analyzing the fictitious sports team names....

Explore the power of words with your class by analyzing the connotations of fictitious sports team names. Learners discuss team names and the mental images they convey. They create logos to illustrate the meanings and...