Curated OER
What Drives the Stock Prices?
Pupils discover that earnings drive stock prices. They look for earnings growth from the continuing operations of a business. They also use price-to-earnings ratio as one of the tools in choosing stocks for the Global Stock Game.
Curated OER
One Dollar Around the World
Twelfth graders collaborate via ePals with another student from another country. They compare the value of a dollar with its power of acquisition in other countries. They list one dollar items and find the corresponding price in other...
Curated OER
How Do You Analyze a Corporation?
Students find out how to use annual reports to analyze a corporation whose stock they may buy for the Global Stock Game. They read the investor information section, which provides detailed information about the company's products and...
Curated OER
Who Owns the World?
Students discover how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. Once students find the parent company of a product, they can buy shares of stock of the larger company
Curated OER
Lesson 1 Who Owns the World?
Students experience how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. They engage in a simulation of buying stocks.
Curated OER
On Market Street
Second graders study basic facts about consumers and consumer goods. The book "On Market Street" is used in this instructional activity.
Curated OER
Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Curated OER
Media Literacy
Students evaluate the effectiveness of Internet book clubs, present their findings to the class, and design their own on-line book club (under the umbrella of a fictional television program) to encourage non-readers to read more.
National First Ladies' Library
Learning to Be Consumers: The Emergence of Catalogs and Advertising
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
Curated OER
Dot-Gone
Students read "Failed Web Sites Live On, Gone but Not Forgotten." students examine why some Internet businesses have failed and develop business models for successful new Internet companies.
Curated OER
Stock Tables: Scavenger Hunt
Learners investigate how to read stock tables and research stock tables in newspapers or on the Internet. They discuss how they would invest $1000 in stock, examine how to keep track of their shares online, and complete a worksheet in...
Curated OER
The Silk Road, An Ancient Internet
Students examine how goods and ideas moved along an ancient trade route between China and Europe. They make charts of items, ideas, etc. that were transported along the Silk Route.
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
India: Outsourcing of Jobs
Students examine the significance and effects of outsourcing jobs to India and Malaysia. They conduct Internet research, create a map and a timeline, write an editorial of their view on the use of outsourcing, and participate in a class...
Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...
Curated OER
Sugar-Coating the Facts
Learners explore the food industry's influence on American Student nutritional habits and analyze the nutrition charts found on food packaging. They design their own warning labels for foods targeted at Students.
Curated OER
If You Build It, They Will Come
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
Curated OER
Downloading Trouble
Learners explore the meaning of piracy. In this technology lesson, students discuss the economic and social repercussions of DVD and CD piracy, then further their knowledge by completing on-line research on the topic. Several...
Curated OER
What is Your Future Worth?
Learners use the "StocksQuest Calculator" to calculate the future value of an investment. They compare and contrast investing in the S&P 500 to CDs, T-bonds or bank accounts.
Curated OER
Don't Bet The House On It!
Great real-world math application! Have the class compare and contrast their estimated home price and income data with actual data. In groups, they participate in simulations to discover how the housing market and mortgages operate....
Curated OER
Lesson Plan: The Net Neutrality Debate
Should Internet users who send data-heavy content pay higher fees than those who are involved in activities, like sending an email, that have less content? This question is at the heart of the Net Neutrality debate. After watching a PBS...
Curated OER
BUS: The Future Begins Yesterday-Making Medicines
Your learners have all been to the drug store to pick up a prescription, but have they considered working on the other side of the counter? Discuss the potential career possibilities available to those interested in the pharmaceutical...