Debunk advertising myths by creating an opposing image. First, find an ad with a persuasive and emotional pull. Once you have identified the message, create a counter-advertisement that shows the opposite message. For example, if an ad...

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Learners evaluate consumer information. For this written communication lesson, students read nutrition facts from different foods and determine the foods that have the most healthful benefits.

What can consumers do to pressure companies to produce "ethically manufactured goods"? Readers examine the evidence Amy Odell uses in the supplemental text "How Your Addiction to Fast Fashion Kills" to support her argument and her...

Learners examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.

Second graders identify the economic principles and processes that are helpful to producers and consumers when making good decisions. Students will read, comprehend, interpret, analyze, and evaluate literary text as well as explain how...

Students identify various sources of nutritional information and evaluate accuracy of messages. They comprehend and identify misrepresentations in current food labeling. Pupils evaluate specific consumer products for truth in labeling....

Fourth graders explore food labels. In this consumer education lesson, 4th graders describe and evaluate various components of familiar food labels. Students discuss which traits make a product appealing to consumers. Students complete a...

Students act as teams of product managers for personal electronics companies. Each team evaluate new electronic devices in different product categories (such as handheld devices and portable music devices), and create product...

By examining harmful health and hygiene practices, teens will be able to determine what is best for their body. Advertisers for health/hygiene products will also be evaluated for "best interest" criteria. The class will begin by...

Students in adult ESL education classes evaluate and compare information about computers. They demonstrate the correct use of compound nouns in their description of computers. They review information and skills needed to actually visit a...

Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...

Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...

Students identify reasons why advertising works, evaluate reasons for its success, and write commercials.

Sixth graders evaluate the nutrition of various foods. In this healthy eating lesson, 6th graders discuss the processing of many common foods and what this means. Students identify and research unfamiliar ingredients in processed foods...

Students work in small groups of 4-5 students to form a business, create, market and sell their product, and track their expenses and profits. They experience the roles of the producer, distributor, and consumer of goods.

Fifth graders explore personal health by identifying positive food choices. In this calcium sources lesson plan, 5th graders discuss the common ways a human can receive calcium such as consuming dairy products. Students view a virtual...

Students examine world trade patterns and discover the role of commodities in trade. While explaining the benefits of trade, they create maps and flowcharts depicting the patterns of goods and people movement. Also, students write...

Does a ban on vending machines infringe on student rights, or do school officials have an obligation to monitor foods sold on school grounds? Your class members will explore the educational, health, and financial issues related to...

Eighth graders analyzed photos, which were used to complete a group story with photo. The project was designed to develop skills in and positive attitudes toward reading, writing, and oral presentations.

First graders engage in a literature study that helps them to focus on the concepts of goods and services. They describe the various skills people may need at home, school, and work. Students create a map of businesses found in the city.

Students use statements out of newpapers to distinguish between facts and opinions. They discuss these differences as well.

Students investigate the different types of propaganda. In this media analysis instructional activity, students define and investigate the various types of media propaganda. Students observe how advertisements may not show how the item...