Teaching Tolerance
Advertising on the Internet
Believe it or not, everyone plays a role in Internet advertising. Scholars explore the topic with a podcast about Internet advertising and personal identity. Next, partners plan and produce their own public service announcements to...
Curated OER
Food Advertising Tricks
Young scholars recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.
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The Generation Gap as a Result of Media Use
Students compare digital natives and digital immigrants. In this media usage lesson, students read "The Generation Gap is Not New" and then compare today's generation gap with the generation gap of the 1920's.
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Life as a Legend: Marilyn Monroe: What is Beautiful?
Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular instructional activity, students examine print ads, write down and share their thoughts on them. Then students form...
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Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including Dove's...
Developing a Global Perspective for Educators
The Lorax - Language
First graders identify text features and how they communicate meaning to the reader. For this media literacy instructional activity, learners view the movie The Lorax and discuss how students from another country would respond to this...
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Signs Signs - Everywhere Signs
Learners examine advertising techniques. In this media literacy lesson, students collaborate to create PowerPoint presentations that feature multimedia formats to share advertising that is present in their community.
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Campaign Ads That Subtract and Add
Students explore media and media misrepresentation of prodcts. They create a video of a person (with both good and bad pictures.) Using creative titles, students download a slideshow. They add sound effects and other Adobe Premiere...
Teaching Tolerance
Advertisements and You
Watch out for clever advertisements! Using the lesson, scholars learn how to identify online ads and respond to them critically. They then use what they've learned to develop a list of strategies to evaluate web pages.
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Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media activity, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students define several...
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Curated OER
Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements lesson, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for the...
Newseum
Photo Ethics: Diversity
With the advent of photo manipulation software, it is possible to digitally edit a photograph in a way that is virtually undetectable. The question asked of young journalists in this lesson is whether such manipulation is ethical. Groups...
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Read loud: The Media
In this media read aloud activity, learners read a dialogue aloud in pairs. Student A will ask a question about the media, and Student B gives the answer.
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What Does Advertising Say About Smoking?
Pupils analyze the decision to smoke and how it is influenced by peer pressure. The discuss ways to say no to tobacco use.
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Our Computers, Ourselves: Imagining the Digital Lives of Authors and Characters
The guiding question for this lesson is "Do computers and their contents shape who we are?" Open with a selection of Apple's commercials to introduce stereotypes and people's relationships with their computers. Then, read the attached...
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WWII: The War Effort at Home
Students explore the different ads used by the military. They use media reports and the internet to research the war effort at home during World War II.
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Eating Under the Rainbow
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
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Designing And Filming Commercials
Students design and film commercials using digital video cameras and the computer program iMovie in this exciting lesson plan provided by the Florida Center for Instructional Technology.
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Credible Sources on the Internet: What to Trust, What to Dismiss and When to Cite a Source
Wait, you mean researchers don't all use Wikipedia? Teach your class about intelligent research with a lesson about evaluating digital sources. The lesson starts with a quickwrite and includes vocabulary exercises and several...
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Adventures in Africa
Students research Africa and prepare an advertisement about travelling to the continent. In this African travel lesson, students research a country in Africa and write an advertisement that encourages travel to the country. Students...
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Invent a Critter
Students create a living animal that could survive in at least one specific region and use the digital desert library to gather information. In this invent a critter lesson, students draw a picture of their animal, describe their animal...
Curated OER
PSAs: The Way We See It - Uncommercials
Students work in groups to identify a topic or issue that they feel passionate about and produce a short PSA for the topic. In this PSA instructional activity, students select an issue or social problem to research. Students create a...
Global Oneness Project
Deconstructing Consumerism
To increase awareness and launch a discussion of consumerism, class members view What Would It Look Like, a 25 minute film of images that capture the global effects of the consumption of goods. Viewers make a list of the images that they...