Teaching Tolerance
Advertising on the Internet
Believe it or not, everyone plays a role in Internet advertising. Scholars explore the topic with a podcast about Internet advertising and personal identity. Next, partners plan and produce their own public service announcements to...
Online Publications
Become a Journalist
Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...
ISTE
The New Digital Citizenship
Boost digital citizenship with an engaging infographic that promotes the importance of being a positive digital agent, self, and interactor.
Developing a Global Perspective for Educators
The Lorax - Language
First graders identify text features and how they communicate meaning to the reader. For this media literacy instructional activity, learners view the movie The Lorax and discuss how students from another country would respond to this...
Teaching Tolerance
Advertisements and You
Watch out for clever advertisements! Using the lesson, scholars learn how to identify online ads and respond to them critically. They then use what they've learned to develop a list of strategies to evaluate web pages.
Curated OER
Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media lesson, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students define several...
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Newseum
Photo Ethics: Diversity
With the advent of photo manipulation software, it is possible to digitally edit a photograph in a way that is virtually undetectable. The question asked of young journalists in this lesson is whether such manipulation is ethical. Groups...
Curated OER
Credible Sources on the Internet: What to Trust, What to Dismiss and When to Cite a Source
Wait, you mean researchers don't all use Wikipedia? Teach your class about intelligent research with a lesson about evaluating digital sources. The lesson starts with a quickwrite and includes vocabulary exercises and several...