Lesson Plan
Curated OER

Advertisements

For Teachers 4th - 6th
After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...
Lesson Plan
Texas Education Agency (TEA)

Advanced Technical Skills in Business

For Teachers 11th - 12th Standards
Scholars put their technical skills to the test as they practice writing a business letter, creating charts and spreadsheets, and designing a flyer. Additionally, pupils create a PowerPoint presentation about a professional topic of...
Lesson Plan
One Hen

Making Choices

For Teachers 4th - 9th Standards
When choosing what foods to eat, there are a lot of factors to consider. To help make the decision a little easier, young learners work in small groups developing short plays, stories, or advertisements that address the different issues...
Lesson Plan
Texas Education Agency (TEA)

Advertising, Special Events and Promotion

For Teachers 9th - 11th
What a bargain! Scholars learn how to increase business profits with special events and promotions. Using what they learned, pupils create a special event for their school and give an oral presentation to explain their promotional...
Lesson Plan
Curated OER

Advertising's Hidden Messages

For Teachers 3rd - Higher Ed
Students explore the hidden messages in advertisements. For this business lesson, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students create an...
Lesson Plan
Curated OER

Creating Student Advertising

For Teachers 9th - 12th
High schoolers explore common advertising strategies used by the media. In this advertising lesson plan, students identify persuasive language in advertisements and construct their own persuasive ad.
Lesson Plan
Curated OER

Pictures and Slogans Persuade an Audience

For Teachers 5th - 8th
Students discover relationships between advertisement and persuasive techniques.  In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...
Lesson Plan
Curated OER

Cause Célèbre

For Teachers 6th - 12th
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
Lesson Plan
Curated OER

Marketing to Teens: Parody Ads

For Teachers 8th - 11th
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Lesson Plan
PLS 3rd Learning

It Costs How Much!?!?

For Teachers 9th - 12th
Many teens conjure up images of how great their first apartment will be, but they lack a solid understanding of what it will cost to make it look that way. To gain an appreciation for the cost of furnishings, they create a collage of a...
Lesson Plan
Curated OER

Nutrition and the Media: Cereal Box Consumerism

For Teachers 2nd - 5th
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Lesson Plan
Curated OER

I Can Buy Anything I Want: Consumer Debt and Social Responsibility

For Teachers 9th - 12th
A clear, comprehensive overview of consumer debt, credit, interest, international currency, and social responsibility, this 45-minute session falters in the application stage. You'll need to create a way for learners to demonstrate their...
Lesson Plan
Curated OER

How Am I Ever Going to Use This?

For Teachers 8th - 9th
Pupils analyze how education relates to the selection of college majors, the job market, and future training. For this career exploration lesson, students search an occupation and employment database for a specific school subject. Pupils...
Lesson Plan
Media Smarts

Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

For Teachers 9th - 11th
Have your class explore alcohol awareness public service announcements. Provided are a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which...
Lesson Plan
Media Smarts

Marketing to Teens: Talking Back

For Teachers 8th - 12th
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Lesson Plan
Curated OER

Toy Planet

For Teachers 4th - 6th
Students design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.
Lesson Plan
Curated OER

Reservoir Activity

For Teachers 6th - 9th
Students research the economic importance of the major reservoirs in Illinois. In groups, they manage a budget for one of the lakes to promote tourism in the area. They also work together to create advertisements.
Lesson Plan
Curated OER

A Picture is Worth a Thousand Words

For Teachers 9th - 12th
Young scholars investigate various careers in the field of oceanography. They create a resume, develop a hypothetical company, create a brochure or web page, plan an ad campaign, or write an article about a teacher that has influenced...
Lesson Plan
Curated OER

Create A Business and A Life

For Teachers 9th - 12th
Students look through a phone book and pick a business they think they would enjoy. They brainstorm ideas about the needs of a business. They set their prices to payback their investment into the new business.
Lesson Plan
Curated OER

What I Did On My Summer Vacation

For Teachers 3rd - 8th
Students use the internet to research the location of their summer vacation trip. Given the demographics, they plot the location on a world map. They create a brochure using the information they collected. Using PowerPoint, they develop...
Lesson Plan
Curated OER

Pop Shop 4 - Shopkeeping

For Teachers 5th - 12th
Students create a store where they sell pictures, tee shirts, and prints. For this store lesson plan, students learn about sales, marketing, and how to run a business.
Lesson Plan
Curated OER

Solar System Tourist Bureau

For Teachers 3rd - 5th
Students, working in teams, role-play as advertising agents creating ad campaigns for a planet in the solar system. They design commercials for video, Hyperstudio, or Web pages. The activity includes research, all the production stages,...
Lesson Plan
Curated OER

FACS:If I Were a Designer (Mktg)

For Teachers Higher Ed
Students create their own design clothing company, incorporating the 4 Ps of marketing. They use imagination, art, and creative skills to develop each component of the packet. Students are explained the four Ps of Marketing (product,...
Lesson Plan
Media Smarts

Advertising All Around Us

For Teachers 5th - 6th Standards
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...