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Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
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Create Your Own Ad
Students examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of separate...
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Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
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Pet Pellets
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
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It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
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Advertising
Students critically examine the purpose and methods of effective advertising. In this advertising lesson, students examine advertisements online and in magazine; they must determine target markets and purpose and reliability of...
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Railroad Advertising: Let's Go for a Ride!
Students examine advertising from early to mid twentieth century. In this advertising techniques lesson plan, students assess the different ways advertisers "sold" the concept of railroad travel. Students examine a variety of...
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Truth and Advertising
Young scholars view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based...
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On the Cutting Edge
Introduce the background of design and designers and their role in communicating their thoughts to others. In groups, you can assign participation in a writing cluster on various designers and write paragraphs to submit to magazines. To...
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Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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Magazine Mosaics
Students create their own mosaic from magazine pieces and cut outs. In this art lesson, students discuss advertising inside of magazines and what ads are the most effective.
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Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
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Creating Student Advertising
Students explore common advertising strategies used by the media. In this advertising instructional activity, students identify persuasive language in advertisements and construct their own persuasive ad.
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Gender Bias in Advertising
Students view different paintings and discuss different advertisements that display gender bias, and redesign an advertisement found in a magazine, removing at least five aspects of the gender bias they find.
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Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
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Ad Awareness from Admongo.gov
Learners explore mass media by completing worksheets in class. In this consumerism instructional activity, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Learners analyze a...
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Adventures in Africa
Students create travel magazine advertisements about Africa. In this Africa lesson plan, students research different facts about different countries in Africa and make advertisements to go there.
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Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness activity, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
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Shopping Bag Challenge
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
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Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
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The Artist as Entrepreneur: Getting Down to Business: What's My Market?
Students create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...
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Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. For this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...
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No Form of Tobacco is Safe
Students create an advertisement to convince children to stay away from tobacco products. In this smoking prevention lesson, students discuss the health effects of tobacco use and evaluate current tobacco ads. Students work in small...
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Art Changes You And the World
Young scholars explore advertising as a way to change their world. They use the Internet to research an energy, an environmental, and a cultural issue and create three 'world changing' pieces of advertising/artwork to express their ideas.