Teacher Web
1920's Magazine
What a creative and engaging project to incorporate into your studies of the 1920s! Your young historians will work in groups to design a magazine discussing the political and cultural topics of the decade, each member writing one...
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Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
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Saving Money On Household Items
Students use sale ads to compare and contrast prices on groceries, electronics, appliances and other goods. Working in groups, students brainstorm ways to save money on these items. This instructional activity is intended for students...
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Promoting Yourself Through Advertising
Tenth graders design their own ads and complete a full-size comprehensive of the final ad which showed color and final layout of the printed piece.
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The Pumpkin Patch - A Venture in Agritourism
After reading an article about how agritourism is helping boost the financial stability of local farms, middle schoolers answer comprehension questions. This is a case-study of Canadian pumpkin producers. It could be useful as a...
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Alcohol Myths
Students explore messages about alcohol that are promoted, the consequences of drinking, and the alcohol industry's motivation in promoting drinking.
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Pop Art Pins & Magnets
Young scholars examine cereal and snack boxes and then create magnets and/or pins using the Pop Art demonstrated in these pieces. This multi-level lesson emphasizes the differences between commercial art examples and fine art examples.
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Campaign Ads That Subtract and Add
Students explore media and media misrepresentation of prodcts. They create a video of a person (with both good and bad pictures.) Using creative titles, students download a slideshow. They add sound effects and other Adobe Premiere...
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Fashion Sense and Dollar Wise
Students find the cost of an outfit. In this percentages lesson, students look at ads, pick out an outfit, and find the sale price. They create a commercial and complete 4 included worksheets.
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I'm Convinced!
Middle schoolers examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
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Save the Earth: It's Everyone's Home!
Students demonstrate how to make earth-smart choices. In this environmental awareness activity, students listen to a short lecture on environmentally friendly products. Students invent an environmentally friendly product and complete an...
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Pitching Patriotism
Young scholars analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.
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Your Angle on the Story
Students review several articles on same current event, and then cover news issues themselves while assuming secret identities of various individuals who have vested interests in issue. Students write newspaper articles from these...
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Tense Consistency Exercise 2
In this tense consistency worksheet, students are given the beginnings to ten sentences along with a tense in which they must complete the sentence.
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"Disco Sucks!"
Learners examine why disco and other forms of music were not widely accepted.
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Advertising Gimmicks - Critical Thinking Required
Young scholars identify reasons why advertising works, evaluate reasons for its success, and write commercials.
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Regulating Drugs: The Creation of the FDA
Students view a video about the Food and Drug Administration. They research its history and functions. They examine problems facing society today. They compare and contrast these issues with those faced during the Progressive Era.
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Time is In
Analyze the influence of culture, media, technology, and other factors on health. High schoolers will identify and recognize propaganda techniques (glittering generalities, bandwagon, sex appeal, testimonial, transfer, etc.) and write a...
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Made You Look
Young scholars spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
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Providing a Helping Hand
Learners examine the concept of philanthropy. In this service learning lesson, students create charts that display how corporate sponsorships benefit communities.
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Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students create a...
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Breaking News English: Microsoft Windows
In this Microsoft Windows worksheet, students read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write,...