Council for Economic Education
Did You Get the Message?
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
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Buying, Selling, Profits
Learners follow the framework of the Family, Career and Community Leaders of America (FCCLA). In this FCCLA lesson plan, students research the clothing market from the perspectives of consumers and business owners. Learners also...
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Create a Popstar
Students develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.
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What's In the Shopping Bag?
Middle schoolers explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
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Shopping Bag Challenge
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
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Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
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Adbusting: A Media Literacy Unit
Learners examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
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"Targets"
Students investigate how alcohol advertisers target young people. They watch and discuss a video, create a collage using alcohol ads, develop captions for each ad, and discuss and evaluate how young people are the targets of alcohol...
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Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
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Signs Signs - Everywhere Signs
Students examine advertising techniques. In this media literacy lesson, students collaborate to create PowerPoint presentations that feature multimedia formats to share advertising that is present in their community.
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Tree Products Scavenger Hunt
Sixth graders explore how everyday items come from the forest. In this tree products lesson students create an advertisement for one product that comes from the forest.
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Are things Really More Expensive Today?
Students explore the topics of inflation and deflation within the economy. The Consumer Price Index is used to contrast the price of goods today with that of years past.
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Southeast Asia And Globalization
Pupils investigate the area of Southeast Asia and how its economy has become the power that it is today. The concepts related to being a consumer are discussed. They go over how globalization has been introduced into Asia and helped to...
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Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson plan, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep...
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Shopping Spree
Students calculate discounts, sale price, and sale tax. In this consumer math lesson, students visit mock stores which have items for sale. Students calculate the final prices of items.
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The Artist as Entrepreneur: Getting Down to Business: What's My Market?
Students create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...
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Real Life Challenge
For this consumer mathematics worksheet, students use the newspaper to complete the sheet and figure out their budget for the next six months. They include parenting challenges and a new baby in their budget factors.
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Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
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Giving'Em The Business
Students work in groups of 4-5 to form a business, create, market & sell their product, and track their expenses and profits. They experience the roles of producer, distributor, and consumer of goods. They collect, organize and...
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Driving the Digital Highway
Students research a specific type of innovative computer technology in automobiles or other commonplace products or services and create a radio advertisement 'selling' this innovation.
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Pitching Patriotism
Students analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.
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1920s Consumer Culture
Students are immersed in the following goals of learning: The importance of consumerism in the 1920's. Also have learners recognize the connections between commodities and culture in the American past and present. Finally the ability for...
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Campaign Ads That Subtract and Add
Learners explore media and media misrepresentation of prodcts. They create a video of a person (with both good and bad pictures.) Using creative titles, students download a slideshow. They add sound effects and other Adobe Premiere...
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Comparison Shopping
Elementary schoolers explore the concepts associated with comparison shopping, and the concept of need versus want. They also look closely at the power of advertising and become more aware of the messages that ads present. After taking...