How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...

The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...

As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...

Students conduct political campaigns. For this campaign investigation lesson, students research political parties and political offices. Students choose an office to run for and create election videos that incorporate propaganda techniques.

Just how true is the information contained in political ads? Determining the veracity of campaign ads from the 2008 presidential race is the focus of a activity that introduces class members to several fact-checking resources.