Media Smarts
Kids, Alcohol and Advertising - Understanding Brands
Learners explore the importance of branding for developing customer loyalty and recognition of products.
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
The Brand New Kid
Second graders explore cultural differences through reading. In this culture instructional activity, 2nd graders read the book The Brand New Kid by Katie Couric. Students discuss scenes from the book and how the character feels. Student...
Curated OER
Branding and Brand Names
To examine advertising and expressing opinions, learners create an original brand or product. They rank their favorite brands and discuss what they like or do not like about the brands, following a brand name investigation. This...
Curated OER
What's Your Brand?
Students explore the history of branding livestock and discover it began as early as 2000 BC. They discuss reasons for branding and then design their own brand from pipe cleaners. Students dip their brand into paint and print it on...
Curated OER
Branding and Brand Names
In this brand names worksheet, students write favorite brands, discuss questions, invent new products, and more. Students complete 5 tasks.
Curated OER
Brand Names
In this brand names worksheet, students write the brand names that are commonly used for the items sold. Students complete 11 problems.
Curated OER
Capitalizing Companies and Brand Names
In this capitalization worksheet, students correct the capitalization mistakes in 10 sentences. This worksheet focuses on capitalizing names of companies and brand names.
Curated OER
Making a Brand for Ourselves the "Cowboy" Way
Pupils define cowboys and learn about their roles on rangelands. In this rangeland lesson, students define cowboys and cowgirls and complete a KWL chart. Pupils read Cattle Kids and Til the Cows Come Home. Students visit the Diamond...
Media Smarts
Kids, Alcohol and Advertising - Interpreting Media Messages
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
Curated OER
Cattle Drive
Students explore cattle drives. For this United States history and letter writing lesson, students write a letter to their family predicting possible problems that were encountered by participants in cattle drives. Students design...
Curated OER
Cool Brands UK
Students participate in a number of language based activities as they look at fashion trends and popular brands in the UK. They complete a class survey on the "coolest" clothes and what qualities make the clothes cool. They compare the...
Curated OER
Papa's Got A Brand New Bag
Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.
Curated OER
Breaking News English: Google First 100 Billion Dollar Brand
In this English worksheet, students read "Google First 100 Billion Dollar Brand," and then respond to 1 essay, 47 fill in the blank, 7 short answer, 20 matching, and 10 true or false questions about the selection.
Curated OER
My Blackberry Isn't Working
This worksheet starts out on a strong note by using a humorous video called "My Blackberry Is Not Working" from BBC One to teach parody. While they watch the short video, viewers fill out a chart about the electronic brands, noting any...
Curated OER
Global Peace Lesson Plan
Fifth graders recognize the characteristics of poetry. In this poetry lesson, 5th graders listen to poetry by Dionne Brand and discuss the meaning of the poems. Students construct their own poems and present them as an assessment.
Curated OER
Silent Symbols Speak Loudly: Icons, Brands & You
Learners view and discuss visual symbols around them every day, analyze symbols on United States one dollar bill, explore variety of meanings of same symbols depending on context and culture, and create their own money with symbols that...
University of Arizona
Identity Repair
In a detailed, creative writing task, potential poets analyze how race, identity, and society categorize and (mis)represent us. The learning begins with an imaginative anticipatory set where students describe unique situations that...
Media Smarts
Kids, Alcohol and Advertising: Young Drinkers
Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Media Smarts
Selling Tobacco
Take a look at tobacco advertising techniques through the decades. Students analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
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