Encourage your class to solve local environmental issues. Groups brainstorm environmental issues that are affecting the community, choose one they want to solve, and design a product or service to solve their chosen issue. They then...

Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...

What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...

The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...

A great lesson for students to explore commercial advertising using Cass-Clay Museum Ads and ice cream. Great resource for teachers to get lesson plans about advertising.

PBS provides resources to help teachers encourage media literacy. Access, evaluate, and analyze electronic and print media. Dissect pop culture and advertisements. Use the Get Media Smart Resources to uncover advertising tricks, make...

Informtion on word choice and language in advertising, includes word lists and questions.