Develop critical thinkers and awareness of the media's techniques. Impressionable minds analyze advertisements they see all around them in this potentially 3-week long unit of five complete lesson plans. Extended discussions, outside...

Explore communication through media by analyzing different advertisements and artwork. Budding artists view videos, websites, plays, and other artistic endeavors while discussing the true meaning of the work with their classmates. They...

Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson.

Brian Jacques’ novel Redwall provides the focus for a series of lessons involving the analysis of folklore. Adopting the persona of a character, groups write letters in the voice of their character, assemble a collage using Microsoft...

This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...

How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...

Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...

Analyze advertising techniques in order to pinpoint persuasive strategies that writers use. These same techniques are then examined in persuasive speeches. You will have to find your own advertisements, but speeches are included. Finish...

High schoolers study hyperbole and imagery in advertising. In this advertising techniques lesson, students identify hyperbole and imagery in print advertisements.

In this advertisements activity, 4th graders analyze and evaluate several advertisements for caring for cats and then design a poster that advertises the importance of a balanced diet for puppies and dogs.

Explore the New York Times, online and in print. Partners take the roles of reader and monitor while each peruses the newspaper. Discussion questions compare the online version to a hard copy print edition. Links provide comparison of...

Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.

Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

Students are shown how to analyze the messages and the impact of the candidates' politicial adertisements in print, video, and audio formats. They are shown the techniques that candidates use to influence voter decisions and how to...

Students examine families through photography. In this interdisciplinary lesson, students examine photographs of families and discuss the attributes of families. Students select family photographs to analyze in writing.

Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.

Looking to stretch the minds of your scholars? The 2007 AP® English Language and Composition Free-Response Questions offer readers the opportunity to respond to reading at a higher level than many other high school resources. Writers...

Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.

Students analyze advertisements and decide what message is being conveyed. In this media lesson, students analyze drawings from a tall tale. Students view drawings from the book Johnny Appleseed and discuss the colors of the drawings and...

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....

Known as one of the most iconic advertisements of the 20th century, Macintosh's "1984" commercial has become more of a social statement. Present the ad to a new audience of viewers with a lesson focused on identifying dystopian...

Enhance your middle and high schoolers' research skills with this lesson. After viewing a video clip about HIV and AIDS, high schoolers identify the facts and issues surrounding the disease. They work together to create a newspaper...

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...