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Tuck Everlasting and Economic Decision-Making
Sixth graders use a decision-making grid and list the alternatives and criteria for deciding to drink the Water of Immortality. They examine advertisements and list the product for sale, where it is sold, and why consumers should buy it,...
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Hoodia Hoodoo
Students assess the credibility of various Internet sites that advertise and review Hoodia weight-loss products. They review news stories on Hoodia products and compare to the claims made by advertisers of Hoodia. Each student also...
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What Difference Does it Make How Old I Am?
Young scholars identify subtle messages advertisers send (often unintentionally) about age in the course of trying to sell products; to analyze the consequences, both positive and negative, those messages have on the American audience;...
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EARLY COLORADO ADVERTISING
Students investigate the history of advertising in Colorado.They analyze newspapers and advertisements putting them into different categories. Students question the content to develop higher order thinking skills.
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Listerine: False & Misleading Claims
Students examine and analyze misleading claims by reviewing advertisements made for Listerine. They assess how to weigh the credibility of different sources. The role of the federal government in enforcing consumer protection laws are...
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Advertise With Geography...it's Free And It's Easy!!
Pupils establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the "positive geographical image" to sell their product by creating their own advertisements.
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Thank You, Mr. Edison
Students read a letter to Thomas Edison and search for advertisements of the period. They review primary sources and photographs of items made available in the 1920's. They interact on the American Memory Collection website.
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Civil War Telecollaborative Newspaper
Fifth graders analyze the different points of view in the Civil War. They role-play a Southern citizen, write and publish a newspaper article, e-mail a partner, and create a class newspaper with articles, editorials, ads, and political...
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Unifying Unlike Denominators
Students play roll of fictional radio disk jockeys. They allocate their daily program time into fractional time slots for the playing of specified catagories of music and commercial advertisements.
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Human Rights in the News
Students, in groups, review recent newspapers and news media. They construct a poster using items from the newspaper grouped under four categories: rights being practiced or enjoyed, rights being denied, rights being protected, and...
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Making Choices to Save Money on Food
Students review lists of coupons and complete a worksheet to analyze the benefits of the specials. For this household budget lesson, students determine which foods are nutritional and the advantages of using coupons or specials to save...
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Hazard Mitigation: Bioterrorism
High schoolers discuss different ways to spread infectious diseases. In this bioterrorism lesson, students model the rate of smoke emission using CalRoad software. They analyze the effects of airborne release of...
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Privilege and Power
Seventh graders examine the way privilege and power are broken down in their own community. Using a Venn diagram, they compare and contrast Robert Harris' paintings based on these two concepts. They write their own story based on one...
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Advertising Then and Now
Young scholars use resources to examine ads from historic newspapers. They analyze these ads and compare and contrast them to modern ads found on electronic editions. Students evaluate the changes as it applies to the information found.
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Runaway Slaves, An American Experience
Sixth graders explore, analyze and study how one's personal experiences impact one's perspective and actions. They interpret ideas and events of slavery from the different perspectives of an abolitionist, slave owner, United States...
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Don't Throw Away That Junk Mail!
Fourth graders study junk mail to learn the techniques that advertisers use to attract and hold a person's attention.
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Peddling Puccini
Students explore the art of the opera. They listen to examples of opera and conduct research to find out more about the opera world. Then they develop advertisements that focus on aspects that might interest young people about opera...
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The American Home Front During WWII
Students analyze World War Two era government propaganda, biographies, and historical data in order to better understand the effects on Americans at home. In this American Home Front During World War Two instructional activity, students...
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ASTHMA POSTER CAMPAIGN
Students examine the condition, triggers, and ways to cope with asthma, compare their previous knowledge of asthma with new information presented in an educational video, and use information about asthma to the creation of an asthma...
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Advertising in the Contemporary World: An Introduction to Persuasive Texts
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
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Comparison Shopping
Elementary schoolers explore the concepts associated with comparison shopping, and the concept of need versus want. They also look closely at the power of advertising and become more aware of the messages that ads present. After taking...
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Determining Author's Point of View: The Sneeches
Determine the author's point of view in a text. Young readers read Dr. Seuss' The Sneeches and identify the author's purpose in the story. They identify persuasive techniques in writing, asking and answering questions to better...
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Health: Overweight Youth
Investigate the primary causes for the increase in overweight youth and discover its impact on the health care system. After watching segments from the Bill Moyers Now program, your students develop campaigns to implement in school that...