Media Smarts
Who's on First? Alcohol Advertising and Sports
Students examine how alcohol companies use sponsorship of sports to promote their products. They complete a survey, analyze the results, and research the sports sponsorship portfolios of five beer companies.
Curated OER
"He Shoots, He Scores": Alcohol Advertising and Sports
Students explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.
Curated OER
Full Circle Advertising: A Look at Teen Alcohol Use and Fetal Alcohol Syndrome
High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...
Nemours KidsHealth
Alcohol: Grades 9-12
Two activities ask high schoolers to consider the role of alcohol culture in their lives. First, groups analyze the types of appeals used in newspaper ads for alcoholic drinks and compare those images with what they have observed....
Media Smarts
Kids, Alcohol and Advertising: Young Drinkers
Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Media Smarts
Kids, Alcohol and Advertising - Interpreting Media Messages
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
Curated OER
Ad Hangover?
For this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.
Curated OER
Alcohol Myths
Students explore messages about alcohol that are promoted, the consequences of drinking, and the alcohol industry's motivation in promoting drinking.
Curated OER
Targets
Students evaluate advertisements for alcohol products. They watch a video, answer discussion questions, and create a collage using magazine alcohol ads with rewritten captions.
Media Smarts
Kids, Alcohol and Advertising - Messages about Drinking
Learners examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
Curated OER
Advertising Media: Youth Drinking and Smoking
Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...
Curated OER
"Targets"
Students investigate how alcohol advertisers target young people. They watch and discuss a video, create a collage using alcohol ads, develop captions for each ad, and discuss and evaluate how young people are the targets of alcohol...
Curated OER
Healthy Decision Making Towards Alcohol and Tobacco Use
Students examine and demonstrate refusal skills of smoking and drinking alcohol. They take a quiz, identify alternative activities to smoking and drinking, write a journal entry, and design an anti-smoking and anti-alcohol ad.
Curated OER
Babies Deserve A Good Start! Alcoholism: A Three Fold Disease
Students study the basic disease concept of alcoholism. The determine that alcoholism is progressive and explore the levels of progression. They name the three factors contributing to the cause of alcoholism and explain each one with...
Centers for Disease Control and Prevention
Youths Are Exposed to E-Cigarette Advertisements from Multiple Sources
The use of tobacco and alcohol use among young people is increasing. Vaping in particular, is gaining popularity with middle and high school students. A colorful infographic details the top four sources of advertising accessed by young...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
US National Library of Medicine
Drug Use and Abuse: Past and Present
Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...
Scholastic
Analyzing Media Messages
Telling young people to just say no can be difficult in a world that inundates them with messages to just say yes. A lesson on media messages encourages teenagers to analyze song lyrics and advertisements that mention drugs and/or...
Curated OER
Alcoholic Advertisements
Alcohol is a powerful depressant drug. Over time heavy drinking can lead to severe health problems. This lesson shows how advertisements for alcoholic beverages entice people to buy their product by using wealthy people, or happy people...
Curated OER
Eating Under the Rainbow
Pupils investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
Curated OER
Sports Survey
In this sports survey instructional activity, students respond to 16 open-ended and multiple choice questions regarding sports and advertising.
Curated OER
Girls are Drinking Like Boys
Students explore alcohol use. In this health journalism lesson, students read the USA Today article titled "Girls are Drinking Like Boys", respond to discussion questions regarding the article, and complete an activity based on the...
Curated OER
Good Drugs, Bad Drugs
Add a science experiment on medicine and drugs to your health lesson. After reading a paragraph on the difference between helpful and harmful drugs, kids choose which pictures of bottles they could find at a pharmacy. The last activity...
Curated OER
Alcohol, Tobacco and other Drugs---Smoking Health Risks
Third graders examine the negatives effects smoking can have on health. They look at advertisement to determine the effects of smoking on one's images. Working with a partner they make a paper bag puppet to use in role play. Finally,...
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