Teaching Tolerance
Advertisements and You
Watch out for clever advertisements! Using the lesson, scholars learn how to identify online ads and respond to them critically. They then use what they've learned to develop a list of strategies to evaluate web pages.
University of North Carolina
Roles & Powers of the President
Here is a fantastic, comprehensive resource on the roles and powers assigned to the president of the United States. It includes several critical thinking exercises and engaging activities, from cartoon analysis and the opportunity to...
K20 LEARN
The Consequences of Time Travel: Analyzing Short Stories
Ray Bradbury's short story "A Sound of Thunder" is the anchor text in a lesson that asks high schoolers to find examples of cause, effect, and foreshadowing in the tale. They then create a brochure advertising trips with Time Travel, Inc.
Curated OER
Super Dollar Special
Students read the Super Dollar Special. In this advertisement lesson, students read an article consider placing an advertisement in the newspaper. They work on summarizing what they've read and using context clues.
Curated OER
Adbusting: A Media Literacy Unit
Students examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
Curated OER
Car Adverts: Tell It Like It is
Students explore the strategies and bias that are sometimes used in advertising with a particular focus on automobile advertising. Working in groups, they read several car ads and discuss the bias, opinion and stereotyping in the ads as...
Curated OER
Hidden Messages: The Growth of Product Placement
Young scholars identify product placements they see in TV programs and movies. They build awareness of the pervasiveness of advertising in their culture. They develop critical skills necessary to think independently in a media saturated...
Curated OER
Selling Spelling
Students participate in activities to practice their spelling words. They create advertisements to accompany their spelling words. They present their ads to the class and take a practice test. Their goal is to have everyone with a...
Curated OER
Kumara From the Farmer's Field
Students discuss the essay, Kumara From the Farmer's Field and examine strategies for organizing facts for future reference. For this reading comprehension lesson, students pretend they are advertising executives who must create a...
Curated OER
The Origins of American Government
Students create an advertising campaign to persuade the Founding Fathers to adopt a particular political philosophy. Working in groups, they conduct research about a certain political philosophy. Students create a pitch to be made to...
Curated OER
Viral Marketing
What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...
Curated OER
Reading For Rent Advertisement
Learners examine an advertisement. In this language arts lesson, students use the for rent advertisements to select an apartment that meets their needs.
Curated OER
Calling All Teens: Exploring Product Designs and Marketing Strategies Geared Towards Teenagers
Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.
Curated OER
Problem-Solving Strategies in Word Problems
Learners examine how to determine which strategy to use to solve word problems. In this word problem strategy lesson, students listen to a lecture on the process of using different strategies to solve math problems. They look at guess...
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Curated OER
Reading for Life
Imagine a packet packed with reading resources designed for every grade and reading level. Imagine worksheets, graphic organizers, flash cards, activities, and exercises. This is just such a packet and is well worth downloading,
Curated OER
We Love to Read!
Students find ways to share their favorite books. In this reading strategies lesson, students advertise books, create a top ten countdown, give a video book talk, simmer story stew, make book medals, play name that book, design a...
Curated OER
Magazine Mosaics
Learners create their own mosaic from magazine pieces and cut outs. In this art lesson, students discuss advertising inside of magazines and what ads are the most effective.
Curated OER
Strategies for Taking Standardized Timed Tests
Tenth graders observe and explore scholarship information. They explore the minimum cut off scores for the scholarship money as well as criteria for specific scholarships. Students discuss their individual score report and observe a...
Curated OER
Grocery Shopping
Students apply budgeting and shopping strategies. They study consumer shopping skills and guidelines to be a better shopper by comparing stores, comparing prices and unit pricing, brands, using coupons and not being fooled with...
Curated OER
Come On, You Can Trust Me
Fourth graders see how to define and then recognize a variety of propaganda techniques at work in their everyday world. Choosing one technique, they creatively demonstrate a thorough understanding from real world experiences. A very rich...
Curated OER
Propaganda Techniques
Students recognize and separate various techniques of propaganda. In this propaganda instructional activity, students read a handout about the various types of propaganda and how it is used ina political campaign.
Cleburne Independent School District
Grade 6 English Language Arts and Readiness: Persuasive
What is the best way to compare and contrast viewpoints on the same topic? A persuasive writing unit plan addresses targeted skills, vocabulary, instructional strategies, and suggested resources that would be perfect for developing writers.