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Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous lesson plan that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide...
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The Last Resort
Students rescue the Desert Mountain resort by designing a travel brochure that bring in the tourists.
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Made You Look
Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
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Media Lessons Help Students to Better Understand Persuasive Language
Beginning a media unit by taking a closer look at advertising, and persuasive techniques can keep students engaged.
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English Literature Reading List Quiz
In this online quiz instructional activity, students answer a set of multiple choice questions about English Literature. Page has multiple links to ads, answers and resources.
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An Introduction to Of Mice and Men
By collaborating on producing a product ad and slogan, learning partners demonstrate their understanding of the difference between connotative and denotative language. This week-long activity is designed to be used as an introduction to...
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Designing A Dream Store
Students plan, create, and advertise their own original store. They identify various types of stores, develop a business plan for a unique store, plan an advertising campaign, and present their campaign to the class.
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Psychology: Smart Shopping
Students collect samples of ads they like and dislike. They recognize facts from unsupported claims. They discuss ways to prevent impulse buying.
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Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
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Mighty Minerals Report Requirements
In this minerals worksheet, students create a cartoon of a mineral and include its chemical formula and its important uses. They create a slogan and a cartoon character to represent their mineral. They fill out important information on a...
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Making Minerals Marketable Data Sheet
In this minerals activity, middle schoolers investigate a mineral by doing research, they complete a mineral information sheet and they develop an advertising poster for the mineral.
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US Geography: The Midwest
Students investigate the geography and agricultural products of the Midwestern United States. In this US geography lesson, students watch and discuss a video that depicts the Midwest of the US as the breadbasket of the country. They make...
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Nature and You
Learners recognize the story of creation in the Bible and begin to discuss endangered animals. In this creation lesson, students focus on a specific species that is endangered and complete a worksheet on how to save them. Learners make...
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Promoting an Anti-Smoking Campaign
While this presentation provides a useful way to explore persuasive writing and launch an anti-smoking campaign, it is incomplete. A teacher could use this resource as a template for a more complete lesson involving a discussion of...
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Symbols and Meanings
In this advertising worksheet, learners are presented with 7 pictures or slogans and provided a space to record the meanings of each.
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1920's Magazine
What a creative and engaging project to incorporate into your studies of the 1920s! Your young historians will work in groups to design a magazine discussing the political and cultural topics of the decade, each member writing one...
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Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
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To Arms!: Recruitment of Civil War Officers
Students read and compare two Civil War recruitment advertisements from different years in the war. They decide how people's feelings about the war may have changed over the years by examining the tone of the advertisements.
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Jingles Sell
Students explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...
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Kumara From the Farmer's Field
Students discuss the essay, Kumara From the Farmer's Field and examine strategies for organizing facts for future reference. For this reading comprehension lesson, students pretend they are advertising executives who must create a...
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"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
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The Home Front - "Use It Up, Wear It Out, Make It Do Or Do Without!"
Students examine documents that explore U.S. government advertisements from the WWII era that encouraged people to grow victory gardens, recycle and conserve resources as part of the war effort. They discuss propaganda and design their...
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Get Dramatic: Reduce, Reuse, Recycle
Students explain reducing, recycling and reusing. For this science/ arts lesson, students create a commercial and display a backdrop made out of recycled goods. Additionally, students write written responses to writing prompts.
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Metaphors Are Like Similes...Right?
Build the basis for critical thinking by increasing mastery of metaphors, similes, and analogies. Clear up the confusion that often marks lessons on figurative langauge. A very insightful article, full of great links.