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Adbusting: A Media Literacy Unit
Students examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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Eng 312: Final Exam
When paired with other powerpoints by Don L.F. Nilsen, this final exam covers topics addressed throughout previous lectures (slide 14 specifies which lectures should be reviewed). Teachers could use this presentation to craft their own...
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Lesson Plan for Puns
Students examine what puns are and how they are useful in poetry. They examine how they are used in advertising slogans, Valentines, and everyday language. They create posters depicting their favorite pun.
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Speaking and Listening
What a terrific presentation! It takes learners through a step-by-step explanation to create a new type of chocolate bar, advertise the product, and design a presentation. This is a creative way to get your class writing and thinking...
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Got Character?
Students create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of marketing...
Scholastic
Persausive Writing
A unit on persuasive writing guides elementary learners through the writing process. The first part examines the elements of persuasive writing, including expressing an opinion, connecting ideas, using supporting facts, and writing...
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Advertisements
Student teams role-play advertising agencies competing for a contract. Winning team completes all tasks, spending the least money. Tasks include naming agency, creating a slogan, inventing a product and advertisement.
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Sing It To Me
Students raise public awareness of a specified organization. They discuss their favorite jingles slogans or sayings associated with a company. In groups, students create and perform an advertisement for the entire class. Students...
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Celebrate the Arts
High schoolers explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
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Made for the Movies
Students create a movie flyer to advertise the novel that the class has just finished reading in small groups. They search the Internet, format their flyer, select a slogan for their film, write a brief plot summary, without giving away...
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The Last Resort
Students rescue the Desert Mountain resort by designing a travel brochure that bring in the tourists.
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Made You Look
Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
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Media Lessons Help Students to Better Understand Persuasive Language
Beginning a media unit by taking a closer look at advertising, and persuasive techniques can keep students engaged.
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English Literature Reading List Quiz
In this online quiz worksheet, students answer a set of multiple choice questions about English Literature. Page has multiple links to ads, answers and resources.
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An Introduction to Of Mice and Men
By collaborating on producing a product ad and slogan, learning partners demonstrate their understanding of the difference between connotative and denotative language. This week-long activity is designed to be used as an introduction to...
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Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
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Mighty Minerals Report Requirements
In this minerals instructional activity, students create a cartoon of a mineral and include its chemical formula and its important uses. They create a slogan and a cartoon character to represent their mineral. They fill out important...
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Promoting an Anti-Smoking Campaign
While this presentation provides a useful way to explore persuasive writing and launch an anti-smoking campaign, it is incomplete. A teacher could use this resource as a template for a more complete lesson involving a discussion of...
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Symbols and Meanings
In this advertising worksheet, students are presented with 7 pictures or slogans and provided a space to record the meanings of each.
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Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
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Jingles Sell
Students explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...
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Kumara From the Farmer's Field
Students discuss the essay, Kumara From the Farmer's Field and examine strategies for organizing facts for future reference. In this reading comprehension lesson, students pretend they are advertising executives who must create a grocery...