Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
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Plan an Advertising Campaign to Attract New Citizens
Young scholars examine how to use visual media as a creative way of thinking about and responding to immigration issues. They conduct Internet research, and design and create a poster or brochure to attract new immigrant to Indiana.
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From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
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Ad Nauseam
Students explore the role of special-interest groups in American campaigns. They create their own political advertisements.
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Pitcher Perfect
Students consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
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U.S. Geography: The Midwest
Students research agricultural products of the Midwest. For this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the Midwest...
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The Origins of American Government
Students create an advertising campaign to persuade the Founding Fathers to adopt a particular political philosophy. Working in groups, they conduct research about a certain political philosophy. Students create a pitch to be made to...
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Team Up for Sports Marketing
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Malaysia: Foreign Investment Returns
Learners examine the Malaysian economy and the effect of the SARS epidemic. They conduct research, write an editorial evaluating Malaysia's proposed budget for 2004, and develop an advertising campaign to promote business in Malaysia.
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Ambiguity and Puns
Get a giggle from this presentation about puns and ambiguity. From ad campaigns to old jokes to pictures of animals made out of vegetables, the slides are amusing, informative, and bizarre. The presentation spends more time providing...
Judicial Branch of California
Defining Civic Duty and Participation
A lesson, geared toward older elementary scholars, combines art with social studies to explain the purpose of civic duty and how to encourage others in the community to participate. Academics create advertising campaigns to promote civic...
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Reading Comprehension Volume 5, Number 11 : Campaign Finance Reform
In this reading comprehension worksheet, students read a text about campaign finance reform. Students fill in the missing words with choices from a word bank.
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Watching the Elections
Students analyze the media products and advertising techniques used in political campaigns. For this elections lesson, students view political debates and then work in groups to find examples of types of advertising techniques used in...
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Propaganda Techniques
Students recognize and separate various techniques of propaganda. In this propaganda instructional activity, students read a handout about the various types of propaganda and how it is used ina political campaign.
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Advertise Your Family
In this periodic table worksheet, students create an advertisement for a chemical group or family they are assigned. They need to include topics such as are the elements solids, liquids or gases at room temperature, the history of the...
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Fire Safety Advertisement
Students review the key points of fire safety referring back to the results of their fire safety surveys and other areas that people need to be better informed. They work in small groups to observe TV advertisements as well as posters...
Encyclopedia Britannica
Becoming US President
It's that time of year, and the year. Once again the race is on for the White House. It's important that young voters, and would-be voters, understand the process for becoming the United States President. Class members research the...
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Logo Design and Ad Campaign Relating to Forestry Management.
Students explore organizations that promote effective marketing strategies and create their own visual symbols that benefit effective forestry cultivation. In this creative instructional activity students study logos of organizations,...
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Behind the Ad: The Process of Producing a Political Commerical
Learners examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
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Presidential Election 2004: Analyzing the Attack Ads
Pupils view and text the text of presidential election advertisements in 2004. Using the ads, they analyze them and check the validity of the statements made. They answer discuss questions for each ad and share them with the class.
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The Jessie Jackson Campaign
Students explore an African American's presidential campaign. In teams, students create a campaign for their presidential candidate. They create political ads and plan campaign strategies. Students are simulate jobs such as a campaign...
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Lesson Plan 4: Political Advertising
Students observe a political advertisement and evaluate the views promoted in the ad. After exploring governmental policies, students create their own 30-second ad to promote a specified cause and publicize their views. Students share...
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
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Designing A Dream Store
Students plan, create, and advertise their own original store. They identify various types of stores, develop a business plan for a unique store, plan an advertising campaign, and present their campaign to the class.