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Annenberg Foundation
Student Voices
Whether it's an election year or not, a unit on voting patterns and political campaigns will awaken the civic pride in your high school citizens. Divided into six parts, the curriculum covers various facets of an election, including...
Curated OER
T-shirts for Change
Can school children change the world? With a social or environmental issue in mind, 5th graders use what they know about advertising media to make t-shirts that have something to say. They research the issue they'd like to focus on,...
Indiana Department of Education
The Represented World: Communication—Packaging
Challenge your classes to design and market a new product. Collaborative groups use geometry skills to create packaging for their products. Finally, they plan a marketing strategy to present to a marketing specialist.
Museum of the Moving Image
Museum of the Moving Image: Living Room Candidate (Campaign Ads)
Online exhibition of presidential campaign ads, 1952-2008, organized by election year, theme, and political issue. Audio/video presentations of ads can be viewed alongside written transcripts, making Living Room Candidate particularly...
CommonLit
Common Lit: The Daisy Girl Ad
A learning module that begins with "The Daisy Girl Ad," accompanied by guided reading questions, assessment questions, and discussion questions. The text can be printed as a PDF or assigned online through free teacher and student...
PBS
Pbs: The :30 Second Candidate
Great PBS site for the Democracy Project. This site is all about televisions role in political advertising. There is a timeline, step-by-step process of commercials, and a look at tricks of the trade.
Museum of the Moving Image
Museum of the Moving Image: 1964 Johnson vs. Goldwater
"Vote for President Johnson on November 3. The Stakes Are Too High for You to Stay at Home"."In Your Heart You Know He's Right". View presidential campaign advertisement from the 1964election. Includes video clips, information about...
Museum of the Moving Image
Museum of the Moving Image: 1952 Eisenhower vs. Stevenson
"It's Time for a Change"."You Never Had It So Good". View presidential campaign advertisement from the 1952election. Includes video clips, information about thecandidates, and election results.
Museum of the Moving Image
Museum of the Moving Image: 1960 Kennedy vs. Nixon
View presidential campaign advertisement from the 1960 election with the slogans "Kennedy: Leadership for the '60s" and "Nixon-Lodge: They Understand What Peace Demands". Includes video clips, information about the candidates, and...
Museum of the Moving Image
Museum of the Moving Image: 1968 Nixon vs. Humphrey vs. Wallace
View presidential campaign advertisement from the 1968 election that included the slogans "Vote Like Your Whole World Depended on It" and "Humphrey-Muskie, Two You Can Trust". Features video clips, information about the candidates, and...
Museum of the Moving Image
Museum of the Moving Image: 1976 Carter vs. Ford
View presidential campaign advertisement from the 1976 election that included the slogans "Leadership for a Change" and "He's Making Us Proud Again". Features video clips, information about the candidates, and election results.
Museum of the Moving Image
Museum of the Moving Image: 1980 Reagan vs. Carter vs. Anderson
"Are you better off today than you were four years ago?"View presidential campaign advertisement from the 1980electionthat included the slogans"The Time Is Now for Strong Leadership" and "Re-Elect President Carter on November 4"....
Museum of the Moving Image
Museum of the Moving Image: 1984 Reagan vs. Mondale
View presidential campaign advertisement from the 1984 election that included the slogans "America Is Back" and "Fighting for Your Future". Features video clips, information about the candidates, and election results.
Museum of the Moving Image
Museum of the Moving Image: 1988 Bush vs. Dukakis
View presidential campaign advertisement from the 1988 election that included the slogans "Experienced Leadership for America's Future" and "The Best America Is Yet to Come". Features video clips, information about the candidates, and...
Museum of the Moving Image
Museum of the Moving Image: 1992 Clinton vs. Bush vs. Perot
View presidential campaign advertisement from the 1992 election that included the slogans "For People, For a Change" and "Commander-in-Chief". Includes video clips, information about the candidates, and election results.
Museum of the Moving Image
Museum of the Moving Image: 1996 Clinton vs. Dole
View presidential campaign advertisement from the 1996 election that included the slogans "Building a Bridge to the 21st Century" and A Better Man for a Better America". Features video clips, information about the candidates, and...
Museum of the Moving Image
Museum of the Moving Image: 2000 Bush vs. Gore
The 2000 presidential election was the closest in American history. View presidential campaign advertisement that included the slogans "A Fresh Start" and "Prosperity for America's Families". Features video clips, information about the...
Museum of the Moving Image
Museum of the Moving Image: 2004 Bush vs. Kerry
View presidential campaign advertisement from the 2004 election that included the slogans "Steady Leadership in Times of Change" and "Stronger at Home, Respected in the World". Features video clips, information about the candidates, and...
Museum of the Moving Image
Museum of the Moving Image: 2008 Obama vs. Mc Cain
View presidential campaign advertisement from the 2008 election that included the slogans "Change We Can Believe In" and "Country First". Features video clips, information about the candidates, and election results.
Museum of the Moving Image
Museum of the Moving Image: 2012 Obama vs. Romney
View presidential campaign advertisement from the 2012 election. Features video clips, information about the candidates, and election results.
TED Talks
Ted: Ted Ed: Do the Green Thing
Andy Hobsbawm shares a fresh ad campaign about going green- and some of the fringe benefits. [3:56]