Other
Business Town: The Secrets to Effective Radio Advertising
Here's a good overview on writing a radio advertisement. Some basic tips and ideas. Includes video, 1 min. 7 sec.
Read Works
Read Works: Junk Food Ad Attack!
[Free Registration/Login Required] An informational text about companies marketing junk food to children. A question sheet is available to help students build skills in reading comprehension.
PBS
Pbs Frontline: The Persuaders
The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...
Alabama Learning Exchange
Alex: Marketing Your Business
Marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling, and delivering products to people. In order to successfully market and sell your products and /or...
Other
Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Other
A Practical Guide for Developing Marketing Brochures
This site provides a guide to creating a marketing brochure. Includes information on developing the theme, objectives, copy, design, layout, audience, objectives, and design mechanics of your brochure.
Other
Help for Growing and Starting Your Small Business
"From 200+ ways to be your own boss and how to calculate your start-up costs to sample business plans and more all from Business Know-How."
Other
Introduction to Marketing: Promotion Process & Publicity
This site presents an extensive outline detailing the promotion process, sales promotion, and publicity.
Federal Trade Commission
Federal Trade Commission: Consumer Information: Jobs and Making Money
Consumers in the market for a job, an investment, or a business to run as a second career, see many opportunities in the media. Learn how to navigate through ones with false promises.
Biz Move
Biz Move: How to Evaluate Your Advertising Results
Did you get the results you want from your ad campaign? This article tells you how to find out!It discusses planning for results, tests for immediate response ads, testing attitude advertising and more.
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, young scholars explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate...
Other
Kentucky Association of Deca
This site serves as a resource for marketing teachers and students. The organization's goals, officers, and events are given, as well as information on competitions and resources.
Biz Move
Biz Move: Methods of Planning and Allocating Your Advertising Budget
This article from BizMove.com describes various methods (percentage of sales or profits, unit of sales, objective and task) for intelligently establishing an advertising budget and suggests ways of applying budget amounts to get the...
Khan Academy
Khan Academy: Lesson Summary: Long Run Self Adjustment in the Ad as Model
In this lesson summary review, remind yourself of the key terms and graphs related to the long-run self-adjustment mechanism. The long-run self-adjustment mechanism is one process that can bring the economy back to "normal" after a...
American Geosciences Institute
American Geosciences Institute: Earth Science Week: A Paste With Taste
In this activity, young scholars learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.
Other
Linguarama International: Marcus Evans: The Language of Advertising
Informtion on word choice and language in advertising, includes word lists and questions.
Other
Center on Alcohol Marketing and Youth
The Center on Alcohol Marketing and Youth reports on the marketing practices of alcohol producers and on the dangers of underage drinking. Resources include an overview of alcohol marketing (also available in Spanish), examples of print...
Other
Creating Brochures That Sell
Quick review of purposes of company brochures, includes styles, copyediting, and other considerations in their production.
Other
Smoking and Minorities
This web-article addresses the effects of gearing the advertising of tobacco products to minority communities. Examines the 1997 tobacco settlement. Author uses statistics to support his/her argument.
Council for Economic Education
Econ Ed Link: Believe It or Not?
This lesson reveals to students how advertisers use words and images to make goods and services look their best. To protect consumers and make sure that competition among sellers is fair in the marketplace, the federal government...
Cyberbee
Cyber Bee: Campaign Advertising
Are you interested in exploring the world of campaign advertising? In this interactive site, you will become the campaign manager to learn the ropes of advertising in an election.
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...