During a political campaign, you can hardly turn around without encountering an endorsement or attack on a candidate. High schoolers examine the ways that negative advertisement, positive advertisements, and everything in between can...

This compelling presentation shows pupils how to write sentences that will persuade. Word choice and tone are the two focuses. Many fine tips are given, such as: sentences focus on the positive and ignore the negative, and they use...

Your history students will be on the edges of their seats during this fascinating presentation, which details the abolition movement and slave life during the Antebellum period in the American South. Students will be left agape at the...

Motivate your class with this interesting presentation. As a way to explore persuasive writing, learners discuss the information found in a series of slides with advertisements. They identify the persuasive language found in each picture...

Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...

A large part of understanding personal finance and economics is grasping the concept of wants and needs. This presentation provides students with basic yet effective definitions of wants, needs, and how they effect advertisements and...

How did American begin to come out of the Great Depression? Viewers will be intrigued to find one of the answers in this presentation, which details the Works Progress Administration. The slides detail various parts of the WPA with...

Explore persuasive writing through advertisements. Learners create a snappy slogan for a product. The presentation provides examples of slogans, and focuses on the way to use tempting descriptions, wordplay, and intriguing questions to...

Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...

Encourage creative, independent, and reflective thinking and writing throughout the school year by having your class members keep Interactive Student Notebooks (ISN). Here you'll find a presentation designed to...

Walk your junior biologists through the evidence that supports evolution. The fossil record, anatomical record, and molecular record are explained and supported by colorful graphs and pictures. Extensive notes are provided for some of...

Take a walk on the rhetorical side with this presentation, which discusses three styles of prose: tough (ethos), sweet (pathos), and stuffy (logos). The slide show provides thorough definitions and examples of each style, as well as...

In a day and age when publishing online has never been easier, high schoolers need to know how to identify a credible source. Choose the PowerPoint slides most relevant to your lesson and spend more time on the hands-on activities provided.

Discuss life in the 1930s in relation to the Dust Bowl and Great Depression, then do a cross-media analysis. Here you'll find background information on film maker John Ford, writer John Steinbeck, and 1930s America. You can compare the...

Most teens like to sleep in as late as possible, so testing the fastest way to get to school sounds like a great idea. A presentation walks through how to identify the controls, independent variables, and dependent variables in setting...

This advertising PowerPoint displays the Values and Lifestyle program of target audiences. It lists the attributes of each audience group such as: Survivors, Sustainers, Belongers, Emulators, I-Am-Me, Experiential, Societally Conscious,...

View a slide presentation explaining what persuasive techniques are and why they are used. Then learn about six different persuasive techniques used in advertising and see examples of advertisements utilizing some of the techniques....