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Purpose of Advertising
Students recognize nonverbal cues in advertisements. In this advertising lesson plan, students navigate a website with history of advertisements. Students collect sample advertisements. Students plan and perform...
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Worksheet for Analysis of an Advertisement
Learners critique advertisements in magazines, newspapers and telephone books. In this advertising lesson plan, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
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The "Ad" Survey-What Makes a Print Ad Convincing?
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
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Truth and Advertising
Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
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Pictures and Slogans Persuade an Audience!
Middle schoolers understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and...
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Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
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Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
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Anti-Dogfighting Curriculum: Media and Propaganda Extension Lesson
Students investigate the different types of propaganda. For this media analysis lesson, students define and investigate the various types of media propaganda. Students observe how advertisements may not show how the item advertised may...
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Animal Farm Lesson Plans
In the novel "Animal Farm" students explore persuasion and the art of propaganda through the media and advertisements.
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Papa's Got A Brand New Bag
Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.
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An Honest Cigarette Ad?
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
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Health: Media and Body Image
Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...
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Can China Kick the Habit?
Students watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...
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How Much is That Monkey in the Window?
Students investigate exotic pets and the ecological and personal risks involved in trading and owning such animals. They synthesize their knowledge by creating advertisements that promote the sale of exotic pets and picket signs that...
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Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
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Media Analysis--Culture and Gender Roles
Ninth graders participate in class discussion about culture and how it influences our lives then complete an analysis of advertisements from popular magazines to derive what effects they have on our culture. They use analysis of adds to...
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You Are Smarter Than The Ads
Fourth graders examine advertising techniques and create original designs for advertisements in this three day, 4th grade art/social studies lesson. The lesson includes assessment ideas, resource information, and learning objectives.
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Deception and Advertising: When is it Misleading and when is it Puffery?
Eighth graders explore advertisements and deception in advertising. In this marketing and advertising lesson plan, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the...
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BEGINNER LEVEL LESSON PLAN ANTICIPATORY SET
Students are be able to analyze primary sources for evidence of American entrepreneurship during the early 20th century. They identify the attributes that helped George Eastman succeed as an entrepreneur and consider the role advertising...
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Ad Awareness
Students review advertisements. In this advertising lesson, students define advertising and determine the main reason ads are created. Students define what it means to be a consumer and advertiser. Students are divided into groups and...
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It's On Sale
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
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Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
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The Science of Selling
Students discuss advertisements and techniques they have discovered. They read an article about the science of selling and create an advertisement of their own to sell a book. They record people's reactions to their advertisement and...
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Oil + Water + Students= Knowledge
Young scholars create advertising with the intent of protecting wildlife. In this service learning lesson plan, students craft advertisements and write persuasive essays regarding the protection of wildlife.
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