Teaching Tolerance
Understanding How Digital Information Comes to You
Google, Yahoo!, Bing ... so many choices, so little time! Using the resource, scholars explore how different search engines affect the way they find information. After reading a handout on the topic and engaging in small group...
DocsTeach
Evaluating Perspectives on Westward Expansion
Although popular culture tells the story of the American West simplistically, its reality is far more complex. Native American tribes—while already on the land—didn't have the same interests, and conflicts between white settlers and...
Nemours KidsHealth
Eating Disorders: Grades 6-8
Raise awareness of eating disorders with a two-activity lesson with middle schoolers reading articles to gather background information and then create audio messages and advertisements that promote healthy self-esteem and body image.
Center for History Education
The Untold Story: The Black Struggle for Freedom during the Revolutionary War in Maryland
The American Revolution brought freedom to select groups and ignored others. An enlightening resource highlights the struggle of African Americans during the American Revolution and their efforts to escape slavery. Scholars analyze...
News Literacy Project
News Goggles: Ad or News?
Ever seen the labels "sponsored content," "native advertising," "advertorial," "paid post," "#ad," or "#sponsored?" If so, then you are looking at advertisements that are designed to appear as news stories. Learn how to tell the...
American Institute of Physics
The Physical Sciences at Historically Black Colleges and Universities
The history of science instruction at Historically Black Colleges and Universities (HBCUs) is the focus of a lesson that explores the early challenges these institutions faced in accessing equipment for their labs and instructors for...
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Curated OER
Political Advertisements
Students are shown how to analyze the messages and the impact of the candidates' politicial adertisements in print, video, and audio formats. They are shown the techniques that candidates use to influence voter decisions and how to...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
Curated OER
Media Literacy
Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...
Curated OER
"He Shoots, He Scores": Alcohol Advertising and Sports
Students explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.
Curated OER
Human Clinical Studies
A simple, yet poignant lesson plan gets teens reading ads for clinical trials and discussing the requirements for participation. At home, they peruse the newspaper to find current examples of similar advertisements. The purpose of this...
Curated OER
How Does Advertising Affect You?
Students understand what advertisements are trying to do and how they do it
Curated OER
Sex Stereotypes in Society
Students analyze a collection of advertisements or photographs in a text or magazine and identify the stereotypes used or possible biases of the editors. They discuss how these stereotypes are formed, and the ways in which they impact...
Curated OER
Advertisement
Advertisers are out to get your pupils' business, and as consumers, they need to be aware of how advertisements are crafted. After delineating the four parts of an ad, this worksheet presents a sample and readers are asked to identify...
English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
Curated OER
Eating Under the Rainbow
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
Curated OER
Influence of Beauty, The Beauty of Influence
Tenth graders explore the influence of art on modern societies. Through the internet, they assess paintings of advertisements for commercial products and social-political beliefs. Using spreadsheet software, the class compares and...
Curated OER
Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Alabama Department of Archives and History
Runaway Slaves in Alabama: Individual Freedom Fighters in the 1800s
Class pairs examine eight runaway slave advertisements from the mid-1800s to develop an understanding of the conditions slaves faced and of race relations.
Curated OER
Business: What Are Advertisers Selling?
Students will search for hidden messages in advertising and the "hidden audience." They gain a greater understanding of the structures of advetising and marketing.
Curated OER
I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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